This interactive white paper from CIO Magazine and EMC lays out the benefits of big data and predictive analytics, provides tips on how to get started, and shares the remarkable results that businesses have achieved by marrying these two powerhouses. Embedded videos feature Gerry McCartney, CIO of Purdue University and Jeremy Burton, Chief Marketing Officer of EMC with Bill Cook, President of EMC's Greenplum Division. And a quick survey provides benchmarking between CIO peers.