Large enterprises have long had access to Business Intelligence (BI) in various forms – analytics software integrated with accounting, process automation, sales force management, and other systems, that provide reporting to stakeholders appropriate to each function. Until recently, BI solutions for the midmarket were stymied by economics: enterprise solutions were too cost-intensive and required too much lengthy and difficult integration with companion systems and data-sources. Worse, as use of these systems evolved, it often turned out that valuable IT resources were required to maintain BI systems and their integrations, and create a myriad of custom reports needed by all the key stakeholders.