Quantifying the Impact of Self-Service Analytics – SlashdotMedia AdOps Asset Management

Quantifying the Impact of Self-Service Analytics

Much has been made about the promise and business value that self-service analytics solutions can provide. By removing the onus from IT of constantly responding to analytics requests from the line-of-business and empowering individual business users to perform the analysis they need, self-service analytics can often present an attractive investment. However, influencers seeking to make investments in such solutions find difficulty in quantifying downstream business benefits. To facilitate this evaluation process, Blue Hill Research provides the following framework for assessing the relevant value that such investments might have on their organization. In building this framework, Blue Hill Research draws upon deep qualitative and quantitative interviews with 21 end-user organizations across a range of size and industry.

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