The UK Buyer’s Guide to 3D Room Planners
With shoppers expecting realistic, personalised product visuals, 3D room planning technology has become essential for enterprise furniture retailers. This guide explores how 3D planners help customers visualise complete spaces, improve buying confidence, and drive higher in-store and online conversions.
In this guide, you'll learn how retailers are using 3D planners to:
- Enhance free design services: Create accurate 2D and 3D floor plans that help shoppers imagine furniture in their own space.
- Increase transaction size: Upsell full-room solutions through personalised digital merchandising and product grouping.
- Improve shopper confidence: 68% of furniture buyers prefer stores offering 3D visualisation services like room planners.
- Streamline design workflows: Use accurate real-time geometry, lighting, and layout updates that support both customers and professional designers.
- Centralise 3D content: Reduce vendor sprawl by managing visual assets across room planners, configurators, WebAR, and renders in one ecosystem.



