Stop Guessing, Start Measuring: How to Use Mobile Analytics to Deliver the Best App ROI
Where the business performance of their mobile app portfolios are concerned, most companies are flying blind. While traditional application portfolios are held to all kinds of ROI measure, the investment plan for mobile apps – increasingly the more crucial bet – is made by guesswork and dart-throwing.
This interactive e-book investigates how mobile is driving the need for app and portfolio measures unlike any we saw in the days of web. Good mobile analytics must deliver leading indicators of user experience to drive business investment. Includes the five mobile analytics no organization should be without.