On Site Messaging Web
Your website’s lead capture forms treat all visitors the same.
The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, speciﬁc, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).
Read on to know more...