As marketplaces like Amazon and Walmart grow, so does the problem of unauthorized sellers – those promoting and selling your products without your permission. Because they are not bound by any terms or pricing policies, these sellers introduce many challenges that can be very detrimental to your business:
Discover why traditional methods no longer work and how to enhance your price protection strategy.
Choosing the right products and the right prices for them can be a difficult task. But don’t worry, we’re here to help you write a flawless MAP policy.
Where do you start when it comes to drafting a MAP policy? You and your retailers have agreed upon a suggested retail price, but you want to make sure they’re respecting your prices to provide consumers with a consistent impression of your brand’s value across all sellers and channels. Do you use MSRP as a starting point? Or will you establish an entirely independent price? What will you do to combat MAP violators? We’ll help you create a template that can help you establish a policy that will be easy to sell to your reseller network and will be respectful of your brand value.
Skullcandy enforces strict MAP (Minimum Advertised Price) policies regarding the price points at which their authorized sellers are allowed to list their products on their respective websites and marketplace listings. To enforce this, Skullcandy was manually monitoring their resellers’ sites. It was tedious, costly, and extremely inaccurate, especially since they could only check the sites once every few days. This often meant that resellers could continuously change their prices and violate Skullcandy’s price policy without getting caught.
Read on to see how Skullcandy was better able to protect their brand with automated MAP monitoring and unauthorized seller detection.