Everyone has heard of Big Data. Business analytics offers companies of all types and sizes the opportunity to make decisions faster, get a leg up on the competition and even increase efficiency of their operations. But what are the stumbling blocks that users fear, and what gains are they expecting by implementing advanced analytics into the enterprise? This SlashGuide looks into those questions, which were posed in a Slashdot Media Pulse poll on Big Data Analytics conducted in August 2014. This resultant white paper provides a combination of IT practitioner and expert insights gathered from that survey.