Choosing the right products and the right prices for them can be a difficult task. But don’t worry, we’re here to help you write a flawless MAP policy.

Where do you start when it comes to drafting a MAP policy? You and your retailers have agreed upon a suggested retail price, but you want to make sure they’re respecting your prices to provide consumers with a consistent impression of your brand’s value across all sellers and channels. Do you use MSRP as a starting point? Or will you establish an entirely independent price? What will you do to combat MAP violators? We’ll help you create a template that can help you establish a policy that will be easy to sell to your reseller network and will be respectful of your brand value.