The State of Network Management in 2018

Businesses rely on their networks for nearly every aspect of their operations. If packets don’t move, users and customers are directly impacted and revenue doesn’t flow.

Read the results of Kentik's survey of networking industry professionals and review how organizations are addressing their network management challenges including:

  • How network professionals assessed their organizations’ readiness to tackle networking automation and advanced networking/security analytics.
  • Why user experience and data breaches are among the top network worries.
  • How the proliferation of tools for managing networks and improving cloud visibility is impacting the enterprise and which technologies are most commonly deployed.

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Five Cloud Deployment Mistakes That Will Cost You

With lack of visibility into how cloud resources are utilized, it's easy to make costly mistakes. This paper covers five network-related cloud deployment mistakes that you might not be aware of that can negate the cloud benefits you’re hoping to achieve.

Topics discussed in this whitepaper include:

  • The risks and costs associated with redundant cloud-based services.
  • The importance of avoiding “hair-pin” traffic routing scenarios when configuring cloud services.
  • How to minimize costs by minimizing unnecessary inter-region traffic.
  • Understanding the network behavior of cloud services and taking advantage of basic optimization, configuration, and compression opportunities.
  • Recommendations for reducing Internet content delivery costs.

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Cloud Architecture Best Practices: Using the Right Tools

Building a cloud application is like building a house. Without following industry best practices, everything could come tumbling down. Fortunately, Amazon established cloud architecture best practices, the AWS Well-Architected Framework.

This paper outlines their principles, "Five Pillars", best practices for cloud and further extends the Framework to networking — a critical part of cloud architecture.

This white paper will:

  • Outline the AWS Well-Architected Framework: Principles,“Five Pillars,” and best practices.
  • Inform how the Framework applies to networking — a critical part of cloud architecture.
  • Highlight how Kentik can help effectively implement these best practices.

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The Essential Guide to Preparing Your Network for the Cloud

Whether you’re supporting SaaS apps, migrating apps to the cloud, creating a hybrid, multi-cloud environment, or just making the Internet available for customers, you need your network to position you for success at every stage of your cloud journey.

Download this eBook to learn:

  • Why the cloud poses problems for your existing WAN
  • How to ensure support for SaaS apps and internet use
  • How to create a hybrid multi-cloud environment
  • How to extend internet to customers without compromise

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Optimizing your network for the cloud-first world

Whether your organization is going all in on cloud or they have a more conservative approach, the undeniable reality is that workloads are moving to the cloud at warp speed. And with many IT leaders concerned that the complexity of the network hampers their organization's ability to migrate apps to the cloud, it's up to you to transform the network to meet the new demands.

Read this e-book to learn how a unified app-delivery strategy can help you:

  • Increase IT efficiency
  • Reduce security risks
  • Free IT staff to focus on more strategic initiatives

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Lead Generation Solutions

Trusted since 1998, we help B2B marketers connect with in-market buyers through higher quality lead gen campaigns.

Massive B2B Contact Database – 160+ million
Tap into our massive global database of over 160 million B2B contacts from virtually every industry, job title and function.

TripleVerified, High Quality Leads
Before sending you leads, we take the extra step to TripleVerify all leads insuring they are Real, Reachable and currently Employed. Higher quality, better leads means better results.

Intent-Based, Technology-Stack & ABM Targeting
Getting targeted and granular is our business. Ask how we employ ABM strategies and layer intent-data and technology-stack to further optimize campaigns delivering higher quality leads that move through your pipeline and convert.


Our Clients

IBM Dell Red Hat Rackspace

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Lead Generation Solutions

Trusted since 1998, we help B2B marketers connect with in-market buyers through higher quality lead gen campaigns.

Massive B2B Contact Database – 160+ million
Tap into our massive global database of over 160 million B2B contacts from virtually every industry, job title and function.

TripleVerified, High Quality Leads
Before sending you leads, we take the extra step to TripleVerify all leads insuring they are Real, Reachable and currently Employed. Higher quality, better leads means better results.

Intent-Based, Technology-Stack & ABM Targeting
Getting targeted and granular is our business. Ask how we employ ABM strategies and layer intent-data and technology-stack to further optimize campaigns delivering higher quality leads that move through your pipeline and convert.


Our Clients

IBM Dell Red Hat Rackspace

View Now

On Site Messaging Web

Your website’s lead capture forms treat all visitors the same.

The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, specific, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).

Read on to know more...

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Stay Personal at Scale with Email Automation

Raise your hand if you’ve had concerns about how your email marketing program is performing in the last year. Heck, how about the last month? Well, you’re not alone and the data is there to support it. Many B2B marketers are still operating on the batch-and-blast playbook from the late 90s. It's time to evolve and we'll show you how.

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Turn Visitors Into Leads Web

98% of your traffic currently remains anonymous.

How many sales have slipped away because your team did not have a platform to identify anonymous website visitors that showed real interest in your services, but didn’t fill out a static form while on your site.

This “invisible sales pipeline” is made up all of those people visiting your site who are never going to fill out a form. The challenge then becomes how you can get visibility of buyers in the invisible sales pipeline, find the ones worth talking to, and then connect with them?

The answer to this challenge is in this whitepaper.

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Reveal Your Invisible Sales Pipeline

You don’t have enough qualified leads in your sales pipeline.

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

LeadFWD was designed to simplify a marketer’s technology stack by combining tools that are commonly delivered by multiple solutions, into one easy-to-use sales automation platform.

It’s simple, intuitive and unlike most other lead generation platforms -- LeadFWD can begin making a positive impact on day one.

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3 Steps- Invisible Sales Pipeline Web

You don’t have enough qualified leads in your sales pipeline

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

Read on to know more...

Get Whitepaper

Reveal Your Invisible Sales Pipeline

You don’t have enough qualified leads in your sales pipeline.

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

LeadFWD was designed to simplify a marketer’s technology stack by combining tools that are commonly delivered by multiple solutions, into one easy-to-use sales automation platform.

It’s simple, intuitive and unlike most other lead generation platforms -- LeadFWD can begin making a positive impact on day one.

Get Whitepaper

Turn Visitors Into Leads Web

98% of your traffic currently remains anonymous.

How many sales have slipped away because your team did not have a platform to identify anonymous website visitors that showed real interest in your services, but didn’t fill out a static form while on your site.

This “invisible sales pipeline” is made up all of those people visiting your site who are never going to fill out a form. The challenge then becomes how you can get visibility of buyers in the invisible sales pipeline, find the ones worth talking to, and then connect with them?

The answer to this challenge is in this whitepaper.

Get Whitepaper