Don’t Let Your Shoppers Drop: 5 Rules for Today’s Ecommerce

The definition of ecommerce has dramatically expanded to include non-retail environments, with all smart businesses tailoring and marketing their products and services at the individual customer level. Meeting the increasing demands of customer-facing line-of-business applications greatly depends on the databases supporting them. This paper, written with a blend of information for the line-of-business manager and the IT professional, discusses the five key rules of great ecommerce and the changes they require in your database infrastructure.
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Study: The Total Economic Impact of Google Apps

Employees can work faster and IT spending can decrease when companies switch to Google Apps, says a commissioned study by Forrester Consulting. Going Google can make teams 20% more efficient and yields an estimated ROI of 329%.

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Quadmark Case Study

Switching to Google Apps halved Quadmark's IT admin costs while achieving 10% time savings per employee. The global consulting firm now spends 80% less time training new hires on email and collaboration tools. Find out more.

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9 Steps to Building a Business Case for B2B Integration

Justifying a strategic B2B initiative that reaches beyond the organization's four walls is especially critical. It encompasses integration of your major information systems to give your company the secure foundation needed to collaborate effectively with customers, partners, and suppliers. With so much at stake, the business case will come under rigorous scrutiny from senior executives and business managers at your company. Fortunately, you can significantly increase your chances of approval if you follow these nine steps.
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6 Secrets to Offering Exceptional Customer Service

Nearly a third of consumers believe that businesses are now paying less attention to providing good customer service. On top of that, just 7% of those polled say that customer service experiences they have with companies typically exceed their expectations. Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected. Read the following paper to see what customers want and how you can give it to them.
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Banking On Analytics Financial Services Count On A Consolidated, Secure Platform For Real-time Analytics

This Forrester thought leadership paper provides Business Analytics and Data Warehousing owners and influencers the insight they need to enable them to more efficiently plan and execute on a successful Business Analytics Strategy. The paper is purposed to drive awareness and engagement for new prospects, as well as existing customers. The paper will be behind registration so that customer/reader information may be captured; we look for visitors to take steps deeper into their buyer's journey.
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