More than “Just CRM” : 4 Keys to Optimizing Long-Term Loyalty and Revenue

Today, implementing a customer relationship management (CRM) application may not be enough to remain competitive. To gain market share and grow revenue, many companies complement a CRM application with other technologies. Business analytics, predictive analytics, collaboration and data integration can give you more insights about your customers.

Get Whitepaper

The Competitive Edge: Powerful Application Solutions for CRM and ERP

Customer relationship management (CRM) is about tracking and managing business relationships. Enterprise resource planning (ERP) is about managing business materials and processes. Together they can transform a business. This white paper examines how you can get the most from CRM and ERP, find the best system for your business and how IBM can help.

Get Whitepaper

The Future of Datacenter Management

In this paper, Ptak/Noel describes the new IBM PureFlex system and the unique management capabilities of the IBM Flex System Manager.

Get Whitepaper

Six capabilities of a development platform that deliver a greater return on investment

This executive brief looks at six proven capabilities of a development environment that complement a RADD platform for collaborative or workflow-driven business applications.

Get Whitepaper

Cloud Integration – A Comprehensive Solution

This white paper describes how to integrate on-premise and cloud applications, including Oracle Cloud applications, with this type of pragmatic, universal perspective. While Oracle, Salesforce, and Workday are used as examples, the principles apply to many vendors. The hub for these integrations are the Oracle SOA Suite and Oracle data integration products, part of Oracle Fusion Middleware, a unified platform that accommodates all types of information systems, deployment models, SaaS vendors, and Platform as a Service (PaaS) infrastructure, anchored by a cohesive set of tools for development, management, security, and governance.

Get Whitepaper

The Forrester Wave: Application Life-cycle Management Q4 2012

Learn how to deliver quality software faster. In the ALM e-kit, you can download The Forrester Wave™: Application Life-Cycle Management, Q4 2012, Forrester Research, Inc. and see why IBM was ranked as a leader and achieved the highest rankings in current offering and strategy among all vendors.

Get Whitepaper

Agile Maturity Report Benchmarks and guidelines to improve your effectiveness

The study cautions against "Agile religion" and emphasizes using a pragmatic approach to adapt Agile techniques to fit the company's unique environment. "Smart people are committed, but too many are Agile purists," says Dave Prior. Experts suggest that the focus should be on applying Agile processes where it makes sense.

Get Whitepaper

Evaluator Group: IBM’s Big Data Systems – a Portfolio Approach

In this paper the Evaluator Group discusses the Big Data environment, IBM Systems' ability to run analytics processes against the rising tide of data and the new opportunities that organizational leaders face.

Get Whitepaper