Success Story: Pizza Hut fast-tracks app adoption with new mobile customers
The Hut Rewards and UA teams embraced a test-and-learn mentality, and in October of 2019, they presented an innovative plan – to feature QR codes on in-store displays, direct mailers, and pizza box toppers to drive customers to download the app. OneLink from AppsFlyer was the clear choice to power Pizza Hut’s QR codes, ensuring they could measure the impact of their new offline campaign with minimal development required and robust attribution reporting and analytics built right in. OneLink also ensured a seamless user experience, operating across mobile platforms, and allowing the flexibility for QR codes to be updated after being deployed via print.