6 Questions to Ask to Propel Your Business Forward
Home remodeling and design experts share key areas to focus on to reach even your loftiest goals.
Looking to take your business to new heights? Here are six key questions to ask yourself about your progress in the first quarter of the year, and how you can work smarter for the rest of the year to hit your targets. They’re all based on the wisdom of successful design and building pros, to help you get your business where you want it to be.

Pros Share How They Scaled Their Firms to New Heights
Tips for transforming your business into a multi-million dollar firm.
Perhaps you started your business at the kitchen table - or in the cab of your truck - with just you at the helm. You are not alone. Plenty of interior designers and builders started their ventures with just one or two people before growing them to multi-million-dollar firms. We asked some of those business founders how they did it. Scaling requires building a trusted reputation, responding to changes in markets and tastes, and finding mentors who can teach you along the journey, they say. Oh, and did we mention hard work? There was that too.
Here they share some of their insights for scaling successfully.

Managing Difficult Conversations
Introducing Our Houzz Pro Ebook: Managing Difficult Conversations.
Difficult conversations are called that for a reason. They are, well, difficult! Many of us avoid them, or try to delay them for as long as possible. With these Houzz Pro tips you can empower yourself to take steps to create a safe space to take on challenging, yet productive conversations.
Our ebook Managing Difficult Conversations, shares ways to handle these discussions confidently and how to even use them to your advantage. Read on to see the ebook highlights including examples of how other pros navigate the chats many of us would prefer to avoid.

Webinar: Megatrends Driving Home Improvement
Big changes in how Americans are living at home and what they’re spending their remodeling dollars are afoot — and not just because the pandemic upended everyone’s way of life. Liza Hausman, vice president of industry marketing at Houzz, has been researching consumer trends for years, attending all kinds of events and informational sessions offered by industry sources, the government and more, and has distilled all of that research into a free webinar. In the info-packed 30-minute video, she details four megatrends that all home improvement pros should know about, so they can target their marketing efforts and pitch more attractive plans to potential clients.

Elevate Your Event Planning Game
Use a robust registration system for your virtual/hybrid events and keep the registration fee structure and rules used for live events. You can keep track of member types and demographics to help you better market your events. Analyze purchases and demographics to learn more about how and when attendees register.

The Beauty of Intelligent Registration Forms
A recent judicial conference had two distinct audiences. The invite-only event was kept under wraps by the organizers to prevent the website or registration form from being publicly accessible. The judicial attendees, who were given access to exclusive judicial-only events that were specific to their type, were granted full access to all conference activities.

How Can We Help?
YesEvents offers a comprehensive suite of services that spans the entire conference lifecycle and ensures every detail is executed with precision. Our commitment to exceptional customer service extends beyond conventional boundaries, consistently exceeding expectations and enriching both organizer and attendee experiences.

What Are Your Challenges?
Save time and money, register more attendees, stay connected and build relationships. We pride ourselves on having the most flexible tool in the industry, allowing you to create exactly the registration form you need, be it simple or complex. Experience efficiency and success with our comprehensive solution.

Nonprofit CRM Checklist
Choosing the right Nonprofit CRM and Donor Management Software is critical to growing a robust fundraising program. Modern donors expect more from your organization and the right CRM system features can help you proactively build better relationships.
This nonprofit CRM checklist for success is designed to help you identify the most important capabilities you’ll need to grow giving in a changing world. This guide will cover the following:
- Key functionality all nonprofits need in a CRM.
- Data analytics features to understand donors.
- Email and marketing features.
- Marketing automation.
- Essential integrations.
- Online giving and donation pages.
- And more…
Download the checklist to learn how to find and evaluate the right nonprofit management software to scale your mission and grow giving.

The Responsive Maturity Model
The Responsive Maturity Model is designed to guide you, step by step, through the stages required to un-silo your data, increase team effectiveness, create personalized connections with each donor, and grow giving at scale.
What You’ll Learn:
Learn the 5 key building blocks to drive increased generosity with your team, tactics, and technology. The Responsive Maturity Model provides clear, actionable building blocks for healthy, effective teams and increased giving. With this guide, you’ll learn how to:
- Build data health processes that create trusted data.
- Build reports to create transparency and alignment around key fundraising KPIs across your organization.
- Identify tools that can help your team better collaborate and understand the entire donor journey.
- Segment and personalize your donors communication based on donor behavior and affinity.
- Create robust, automated, dynamic campaigns the connect to each donor at the right time with the right next step.

The Donor Journey Guidebook
Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous.
These fillable templates will help you approach your communication planning in an organized and deliberate way, so that you can take each donor on a relevant and responsive journey.
Responsive donor journeys help you bring donors from awareness to engagement, then onto generosity and advocacy.
Begin planning your donor journeys to build deeper supporter relationships today.
Complete the form to download the guidebook today!

Lead Gen: Looking for Leads that Actually Convert? Our 20+ Years of Experience Delivers
Generating leads that actually match your ICP (ideal customer profile) and perform once in your pipeline isn’t as easy as it sounds - we get it. We’ve tried all sorts of engagement strategies and tactics over the past 20+ years as a leader in tech marketing and the good news is we continue to drive growth for the world’s most innovative technology companies.
How do we do it? We leverage and connect with our loyal B2B audience of over 20 million monthly site viewers and 100+ million buyer database contacts. And we stick to what works and what we do well – identify high-intent prospects, employ methodical targeting, then engage and nurture.
SKIP THE LINE and BOOK A MEETING at a time convenient with your schedule.

A Smart Social Media Strategy
As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.
Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.
And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.
How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.

What’s Next in Collabs?
Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.
How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.

What Are Micro-Influencers and Why You Need Them
Micro-influencers are influential people who have a small but dedicated following. They can help you reach a wider audience with your marketing efforts, and they're a great way to connect with potential customers. So why are micro-influencers so important? Watch this video to find out!
