Best Practices for Optimizing Website Performance With Tag Management

Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.

Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

This whitepaper provides more details about these techniques and their associated benefits.

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Capture, Correlate, and Manage Customer Data in Real Time to Create Unified Customer Experiences

Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.

Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.

This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.

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Before You Buy: A Guide For Choosing A Customer Data Platform

An explosion of data from online and offline data sources means today's businesses rely on technology to correlate and enrich the data they collect, to curate a meaningful, granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.

In fact, 73% of organizations agree that delivering an exemplary customer service experience is key to a successful business. And a recent report by the McKinsey Global Institute found that companies who remain customer-centric are 23 times more likely to attract and six times more likely to maintain customer relationships.

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first party data management. the recommendations come as the result of a yearlong study, in which Gartner analysis surveyed more than 400 martech end users and technology vendors, and collaborated with high tier industry publications and reports for secondary research. Consequently, they offer comprehensive insight into CDP's available from a variety of vendors, and factors to consider when evaluating implementation.

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Best Practices for Optimizing Website Performance With Tag Management

Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.

Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

This whitepaper provides more details about these techniques and their associated benefits.

Get Whitepaper

Capture, Correlate, and Manage Customer Data in Real Time to Create Unified Customer Experiences

Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.

Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.

This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.

Get Whitepaper

Before You Buy: A Guide For Choosing A Customer Data Platform

An explosion of data from online and offline data sources means today's businesses rely on technology to correlate and enrich the data they collect, to curate a meaningful, granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.

In fact, 73% of organizations agree that delivering an exemplary customer service experience is key to a successful business. And a recent report by the McKinsey Global Institute found that companies who remain customer-centric are 23 times more likely to attract and six times more likely to maintain customer relationships.

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first party data management. the recommendations come as the result of a yearlong study, in which Gartner analysis surveyed more than 400 martech end users and technology vendors, and collaborated with high tier industry publications and reports for secondary research. Consequently, they offer comprehensive insight into CDP's available from a variety of vendors, and factors to consider when evaluating implementation.

View Now

Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

  • Why microservices matter for healthcare IT teams and for healthcare innovation.
  • Design principles for a microservices architecture.
  • How Anypoint Platform can help you implement microservices best practices.

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eBook – Prescription for Disruption

Healthcare organizations across the care continuum, from hospitals and health systems, to health insurers, to life sciences companies, must digitally transform in order to address legislative and market disruption.

Driving digital transformation in healthcare requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies.

In response, leading healthcare organizations have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables 2-5X IT project delivery.

Download this eBook to learn:

  • How leading healthcare organizations like Sutter Health, Premera Blue Cross and Hologic are leveraging API-led connectivity to accelerate IT project delivery speed.
  • How APIs can be used to address the unique business and IT challenges faced by health systems, health insurers and life sciences companies.
  • How MuleSoft’s out-of-the-box API designs, implementations and connectors can accelerate the adoption of API-led connectivity.

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Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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eBook – Transform your digital retail experience

The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems.

Read this eBook to discover:

  • Why existing approaches are not sufficient for the pace of digital transformation that retail demands.
  • How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers.
  • How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks.

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eBook – Building the Connected Retail Experience

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft.

Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.

In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.

Download this eBook to learn:

  • How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leveraging API-led connectivity to accelerate IT project delivery speed.
  • How APIs can be used to address the unique business and IT challenges faced by retailers.
  • How MuleSoft’s out-of-the-box API designs, implementations and connectors can accelerate the adoption of API-led connectivity.

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Whitepaper – Your Roadmap to Government IT Modernization

Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability and shared service models as a means towards increasing IT delivery capacity.

But those approaches are easier talked about than executed. As agencies embark on legacy modernization, it becomes imperative to open up the existing technology so that new innovations can be delivered as needed in a secure way.

In this guide, produced in partnership with Govloop, we will discuss

  • A five-play roadmap to help those in government get a better sense of where to start on modernization projects.
  • An overview of the Information Technology Modernization Fund (ITMF).
  • Featured government success stories highlighting their modernization projects.
  • The IT Modernization Lifecycle, based on the recent report by the American Council for Technology-Industry Advisory Council.

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Whitepaper – Accelerating government IT innovation

Evolving citizen and constituent expectations have created the imperative for government to digitally transform. Delivering on digital transformation grows more challenging by the year, as the proliferation of modern technologies (e.g. SaaS, mobile, IoT) forces IT teams to rethink how to best deliver projects to their constituents and deliver on their mission.

Microservices have emerged as a means through which government IT teams can increase project delivery speed without compromising on security. This whitepaper discusses the role microservices can play in government, and how API-led connectivity helps agencies to more effectively and securely implement a microservices architecture.

Readers will learn:

    • Why government IT teams must move beyond point-to-point integration.
      How API-led connectivity supports microservices adoption in government.
      How government can use MuleSoft’s FedRAMP In Process integration platform to rapidly develop APIs and microservices.

    • Get Whitepaper

    Whitepaper – API-led Connectivity for Australian Government

    In the wake of recent legislative pressures and the formation of the Digital Transformation Agency, Australian state and federal government agencies face an imperative to deliver superior digital services to employees and citizens without a corresponding increase in budget. As a result, many agencies have turned to IT modernisation as a means of driving more cost-effective digital transformation.

    The key to successful execution of digital transformation initiatives depends on a new approach to integration and API strategy called API-led connectivity.

    In this whitepaper, you will learn:

    • Why Australian government agencies must change how they deliver IT projects, and the role integration and an API strategy play in supporting the modernisation of government IT.
    • How to build out an API-led architecture within a government agency to realise 2-5x increases in IT productivity.
    • How best practice from initiatives like Service NSW provide a model for government agencies to pursue digital transformation and government IT modernisation.

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    Whitepaper – A global bank’s 3 step strategy for unlocking legacy systems

    IT teams across industries face growing pressure to deliver projects faster while reducing costs. All too often, dated legacy systems hinder IT’s ability to accomplish either of these objectives. Legacy systems can also slow the speed at which IT can deliver new projects to support the business. For these reasons, legacy modernization has emerged as a key strategic imperative. But where should organizations start? One large global bank provides a detailed blueprint for how large enterprises can do so.

    Read this legacy modernization blueprint to learn:

    • The bank’s legacy modernization strategy, and how they used Anypoint Platform.
    • Best practices for modernizing legacy SOA web services.
    • How to think about re-architecting monolithic applications into microservices.
    • The role that APIs play in driving an effective legacy modernization strategy.

    Get Whitepaper