Don’t let your digital assets become a liability!

If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with your audience. But, by using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels, chaos is set to ensue. Adopting a DAM strategy, and finding the right tools, is an ideal way to ensure efficient management, streamlined operation and optimized delivery of your digital assets.

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Taking a Collaborative Approach to DAM: The Importance of Marketing and IT Synergy

Digital Asset Management (DAM) isn’t simply a storage solution or a way to consolidate and organize images and videos. In reality, it helps orchestrate unique customer experiences, at scale, across various channels. Taking a collaborative cross functional approach to digital asset management will ensure wide adoption across organizations, streamline internal operations, and improve team collaboration.

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Image Optimization: Expert Roundup

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers.

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Make a Smarter Migration to the Cloud

One of the biggest challenges organizations face when moving to the cloud is the skills gap. In a recent study, 96% of IT decision makers acknowledge a skills gap in their organization. However, it’s difficult to get the right training for your team or hire the right skills required to manage every element of your cloud strategy. Moreover, if you hire an outside organization to do the migration for you, you miss out on an opportunity to upskill your team. This is why we created The Azure Accelerator Program, it’s the only service where we not only complete the migration itself, we also provide the training and mentorship necessary to grow your competency around the cloud.

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3 Reasons You Need A Cloud Managed Services Provider

When you invest in the cloud, it opens the door to significant change and transformation. However, if you aren't prepared to undertake all the elements required to managed the cloud, you will face a lot of hurdles. Learn how you can tackle the 3 key areas often overlooked when transitioning to the cloud: the cloud skills gap, operational readiness and cost management. More importantly, see what qualities you should look for in a managed services partner.

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Strings Management Manifesto

The effect of text strings on the User Experience is undeniable, but not many companies have the time or resources to spend on perfecting UI content. When the responsibility to write, edit and update text strings falls on engineers, it is tough to spend adequate time on content strategy and optimization - not to mention the drain on already time-constrained developers. The ideal solution is one that enables both engineers to manage strings more effectively and non-technical product team members to manage them without reliance on developers. Learn how to centrally manage your strings, automate UI content updates and elevate your product content with the help of AI and emotional tone analysis.

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You Had me at Hello

How big of an effect do the words in your UI have on your users? Is the effect positive or negative, does it encourage engagement and continued use or cause frustration and dismissal? If the words in your product aren’t yet a priority, they should be. Words are four times more likely to convert a user to action than design elements, but the effort required to make even simple UI content changes prevents most companies from digging in and spending time on this critical driver of UX. That can change, when text strings are brought out of source code and into the light of day, or really, a single platform where non-technical team members can edit and update at will. Learn more about the impact the words in your UI have on UX and how a strings management platform can help you take product content to a new level.

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