Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.