
8 Best Practices in Evolving Mass Communications
Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate clients. They needed to overhaul their Global Crisis management program after a severe weather event which spearheaded a company-wide program change. Samantha Lara, Crisis Management Associate at Sun Life presents some best practices in evolving business continuity communications covering a unique implementation roadmap, communications, call trees, assembly testing and more using the xMatters digital service availability platform. You will walk away with working knowledge of an Enterprise-level program that can be implemented in your organization using xMatters.
