Forget views and clicks. Video success is all about connecting with your target audience in a meaningful way. If you want to up your video game, look no further than sports culture leader Bleacher Report—the team boasted 51 of the top 100 branded posts on all of Instagram in 2019.

Learn how Bleacher Report was able to automatically transcode videos into a streamable format, adjust their quality and resolution, implement adaptive bitrate streaming and deliver them through a fast, reliable content delivery network. These features ensure that viewers experience a smooth playback irrespective of device requirements or internet connectivity.