The synergy between predictive analytics and decision optimization is critical to good decision making. Predictive analytics offers insights into likely future scenarios, and decision optimization prescribes best-action recommendations for how to respond to those scenarios given your business goals, business dynamics, and potential tradeoffs or consequences.

Together, predictive analytics and decision optimization provide organizations with the ability to turn insight into action—and action into positive outcomes.

In this white paper, you’ll gain a better understanding of:

• The difference between predictive and prescriptive analytics
• How predictive and prescriptive actions complement one another to help you achieve optimized business decisions
• IBM’s approach to creating a powerful end-to-end decision management system

Read the paper today to discover how to bridge the gap between insight and action.

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