Today’s leading enterprises are undergoing a digital transformation. They are diving into the API economy, in which businesses provide services—and the services of partners—when and where customers want them. They are connecting existing enterprise applications, data and services to new channels of personalized customer engagement. These transformations are driven by:

• Consumers’ thirst for compelling, omni-channel brand experiences
• Enterprise leaders’ desire to connect internal groups of developers across lines of businesses to increase reuse of digital assets and accelerate time to innovation
• Incumbent businesses’ need to compete against new entrants that are offering enhanced experiences—in today’s markets, if you’re not disrupting, you’re being disrupted

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