IBM PureApplication System: An expert integrated platform system Consolidate workloads, simplify infrastructure and deliver services rapidly using built-in expertise. The IBM PureApplication System is a platform system designed and tuned specifically for transactional web and database applications. This workload aware, flexible platform is designed to be easy to deploy, customize, safeguard and manage. Whether you operate in a traditional or private cloud environment, this IBM solution can provide you with superior IT economics. With the PureApplication System, you can provision your own patterns of software, middleware and virtual system resources. You can provision these patterns within an innovative framework that is shaped by IT best practices and industry standards - standards that have been culled from many years of IBM experience with clients and from a deep understanding of smarter computing. These IT best practices and standards are infused throughout the system.