Running paid and organic social campaigns is crucial for businesses today, but tracking likes, comments, and shares doesn’t tell you how—or if—those engagements are leading to actual sales.

The problem is a lack of data integration: Without pushing social engagement data into your CRM, it’s hard to match it with other behaviors like purchasing, applying, or donating.

Explore how Hootsuite is integrating social data into Microsoft Dynamics 365 to reach consumers in their favorite digital spaces and turn likes into real leads. Download the e-book Linking Social and CRM to learn how data integration is the key to extracting real business value from social, and what steps your business can take to truly capitalize on the time and resources it invests in social media.

Get actionable guidance into how uniting social and CRM can transform your business, ensuring you can:

• Join the right conversations to find new customers
• Tie identity to engagement for a more complete customer profile
• Improve custom audience targeting to strengthen your social media ROI