From Startup to Scalable MSP: How BTM IT Replaced Citrix with Nerdio

BTM IT Solutions launched its MSP business with one clear goal: deliver modern, cost-effective virtual desktop services for SMBs—without the limitations of legacy platforms like Citrix. By adopting Nerdio Manager for MSP, BTM achieved a 50% boost in operational efficiency, automated key processes like onboarding and patching, and protected its per-user pricing model with smart Azure cost controls. This case study showcases how Nerdio’s “build once, deploy many” model empowered BTM to grow fast, scale seamlessly, and deliver exceptional IT services right from the start.