Sponsor: Magento

Recommendations to Discuss with Your Development Team and Technology Partners.

When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it.

Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines.

Download the guide to learn how you and your development team can boost site performance.

Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey.

This Whitepaper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover:

• Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey
• Web and email personalization tips for omnichannel merchants
• Why an email address is your unique identifier
• Three tried and tested marketing methods to drive customers to your site and stores

In many commerce markets, acquiring new customers is difficult and expensive, it can often require a significant investment in demand generation marketing and advertising.

Increasing your AOV is one of the most effective and cost efficient ways to increase revenue and cash flow (a sign of any healthy business). Whereas increasing site traffic usually involves researching and executing complex marketing plans to attract new customers, increasing your AOV could be as simple as installing a plugin for your shopping cart.

Optimizing your site for higher AOV can also help you strengthen your business against unforeseen dips in traffic. You may get less traffic overall but see higher revenues due to increased AOV and more targeted marketing practices. Regardless of why your visitor numbers, your business will be in a better position with an optimized AOV.

So how can you get your customers to buy more items and spend more money with each purchase? This guide outlines five strategies you can enable with little or no extra investment.

International retail sales are expected to increase by 5.5% to $28.3 trillion by 2018.

Launching an international site can take up valuable time and resources, and missteps can be costly. From web page layout, to word definitions and cultural preferences, countries have widely varying practices and unique online user behaviors. How efficiently you manage changes in culture, language, customs, currency, tax, and laws can make the difference between success and failure.

POWER YOUR BUSINESS TO EXPAND RAPIDLY INTO FOREIGN MARKETS:

• Think Local and Flexible to Act Global
• Communicate in Other Cultures
• Design a Flexible and Scalable Global Process
• Efficiently Manage Multiple International Sites