Building a successful small business website is a huge challenge. Whether the site
is merely promotional or a full-service e-commerce enterprise, you – the small
business owner – have to create an attractive and functional place with compelling
content that is frequently updated. If you are new to online retailing or have only
recently launched your company’s online presence, some of the questions you may
have asked yourself probably include:
• How can I improve incoming traffic from search engines?
• I don’t have a big name brand, how can I get people to trust my website and do
business with me?
• Should I really worry about my website getting attached by malware?