DevOps helps drive continuous collaboration with the end-customer, gaining further visibility into online and mobile application usage and its effect on the brick-and-mortar experience. The data your company can derive from this collaboration should be used to continuously validate assumptions made earlier in the development process.

Today’s empowered consumers have high expectations for the companies they do business with. They expect real-time communication, instant information, and the ability to connect in multiple ways. And they want it to be simple. A DevOps approach can help to accomplish this.