In the most forward-looking and successful companies, DAM is no longer just about marketing. Rich-media assets are now recognized as a foundational component of the digital supply chain that stretches across the whole enterprise. Content itself is becoming more ephemeral in nature.

Handcrafting each new asset from scratch as an individual work of art is being replaced by increased reuse of assets, and a rise in system-generated assets. Video has become mainstream and new types of online media types are emerging, such as 3D models, virtual and augmented reality, and even holography.

As business requirements change and new challenges emerge, your traditional Digital Asset Management system is probably at its breaking point or has been circumvented by various ad-hoc workarounds. Without taking action, the value of your assets will remain locked in isolated systems, where they will wither away, rather than making a measurable contribution to business growth. It’s time to step into the future.