The Sales Team Lifecycle is a roadmap companies can follow to effectively put in place the right salespeople, processes, technology, and metrics as they grow from seed to Series C. This roadmap provides a proven approach to aligning the sales team with the company’s size and growth, and setting expectations for what is required at each stage. By following this framework, companies can avoid making the mistakes that introduce unnecessary risk into their sales organizations, go-to-market strategies, and growth plans.