B2B software can't move forward without customer data. This process, known as data onboarding, has the potential to directly affect the value a customer sees in a product. A critical stage during the customer onboarding journey, data onboarding tasks product and engineering teams with ensuring every onboarding touchpoint is intuitive, and optimized.

However, data onboarding has been largely isolated from true innovation. Enter Flatfile.

In this report, we explore Flatfile's research compiled with data onboarding survey results, the challenges B2B companies are facing when it comes to migrating customer data and finally, what they are doing to overcome them.