Too Many Cloud Apps? Stop Wasting Time Hunting for Information

There’s no arguing that your business would run faster with the necessary cloud technologies. They each have a purpose and they each add value to your business. The challenge is in finding information (documents, files, conversations, or data) that’s scattered across these cloud-based systems. It turns a simple search for information into a time-consuming endeavor.

Stop wasting time hunting for information! Download this NEW eBook and learn how a single search experience platform can help increase productivity, gain visibility, and eliminate content duplication.

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Mobile Marketing Cookbook: Whip up the best push notification strategy

Users who download the app but never use it are duds and no profit is made. But users who come back time and time again, those are high-value users. They are the ones who help your app make money, by either in-app purchases or through ads served to them. But engagement isn’t simple. Master this part of the mobile marketing journey with a stellar push notification strategy.

There are millions of apps throughout several app stores. This means that now, more than ever, it’s vital to have a plan for not only building an app, but how to keep it alive and successfully gain revenue on it. These steps include creating an app, getting it into the app store, helping users find it, downloading it, and finally keeping them engaged with your app. The last step — engagement — is where the cash comes in.

We’ve whipped up a mobile marketing cookbook. Inside you’ll find steps to perfect your push notification recipe.

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Shopping the Best Mobile Marketing KPIs: The Most Important Metrics for Retail Apps

Mobile commerce now accounts for 34% of all e-Commerce transactions globally, and is growing more than 200% faster than traditional e-Commerce. But measuring success in mobile presents unique challenges for retailers, whether they’re mobile-first or brick-and-mortar stores gone mobile. Even if marketers could track everything, it’s challenging to understand which measurements are actually meaningful to a company’s bottom line. In this tip sheet, we break down which mobile marketing KPIs retailers should focus on to get the most bang for their buck.
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Deconstructing the Mobile Marketing Funnel

It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. In this white paper, you will gain an in-depth understanding of:

  • How the traditional marketing funnel and mobile marketing funnels compare
  • Each stage of the mobile marketing funnel and why they matter
  • Tactics and technology to optimize discovery, conversion, engagement, and retention
  • How major brands have improved their ROI using the strategies in this white paper
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Acquisition and Engagement Tips from Mobile Gaming Ninjas

The global mobile gaming industry earned nearly $37 billion in revenue in 2016—the first year that the mobile games category has surpassed PC games in market share. It’s clear that this is the time to take advantage of such rapid growth, but the challenge is to find a way to succeed among fierce competition. We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.
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4 Steps to Finding & Implementing the Right Modern Enterprise Search Solution

As the amount of an organization’s structured and unstructured digital information grows, productivity can be directly tied to workers’ ability to find the right information in a timely and effortless manner. And that data is growing at a tremendous rate. 26% of organizations saw their content management budget grow over 10% in the past year. Organizations need effective enterprise search solutions because when workers can’t find information they need, their productivity is curtailed by having to ask peers and content creators for the resources directly.

Having an enterprise search solution that searches across cloud applications and returns relevant results keeps knowledge workers productive. Organizations with modern enterprise search solutions are 50% more likely to enjoy double digit revenue growth than those that don’t. This ebook provides 4 easy steps to help when considering to invest in an enterprise search solution.

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Connectivity Benchmark Report 2017

Nearly all IT decision makers are executing on digital transformation, but they are facing challenges and obstacles along the way. MuleSoft surveyed 951 IT decision makers across the globe to discover how they are executing on digital transformation initiatives, what their IT challenges are, and the role of an API strategy to meet their business goals.

Download the 2017 Connectivity Benchmark Report to find out:

  • The one strategy IT decision makers say help them deliver projects faster
  • The top 11 technologies ITDMs think will increase the pace of digital transformation
  • The two obstacles holding ITDMs back from achieving their digital transformation goals

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Business Process Management (BPM)

Using an API strategy as a foundation for BPM

Business Process Management is an important part of continuous improvement and business transformation, but many organizations struggle with implementing it effectively. Learn how a holistic API strategy, API-led connectivity, can help your organization implement BPM with ease.

This whitepaper will cover:

  • An overview of Business Process Management
  • A new way of thinking about implementing BPM with APIs
  • A walkthrough of a use case on how an organization uses API-led connectivity to successfully implement BPM
  • Best practices to adopt BPM with Anypoint Platform

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Secrets of a Great API

Not all APIs are created equal

A great API encourages developers to use it and share it with others, creating a virtuous cycle where each additional successful implementation leads to greater engagement and more contributions from developers who add value to your service.

Unfortunately, too many API providers build their APIs before thinking through the critical success factors, resulting in APIs that fail to meet business objectives. Delivering a great API isn’t hard if you follow a few proven principles.

In this paper you’ll learn:

  • What developers really want from your API
  • How to make your API stand out from the crowd
  • Strategies for driving broad developer adoption
  • A fool-proof way to design for great user experience

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Best Practices for Microservices

Today's business environment is extraordinarily competitive. No company, no matter its size or what industry it is in is safe from disruption. To mitigate this risk, it's important to consider implementing microservices best practices in order to change quickly, innovate easily, and meet competition wherever it arises.

Organizations that have successfully laid a foundation for continuous innovation and agility have adopted microservices architectures to respond rapidly to the never-ending demands of the business.

In this whitepaper, we will address:

  • Why microservices are such an important software trend
  • Design principles for a microservices architecture
  • How Anypoint Platform can help you implement microservices best practices in your organization
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Whitepaper – APIs and DevOps: Great Alone, Better Together

Every enterprise recognizes the need to change the way they work to deal with today’s hypercompetitive business environment. That’s why DevOps has become so important to enterprise IT; a DevOps model increases reliability and minimizes disruption, with the added side benefit of increasing speed.

But that isn’t enough. DevOps must be balanced with a focus on asset consumption and reuse to make sure the organization is extracting maximum value out of all the newly built assets. And that’s where an API strategy comes in.

Download this whitepaper to discover:

  • The right way to create a DevOps model in your organization
  • How to use an API strategy called API-led connectivity to complement and enhance a DevOps model
  • How Anypoint Platform can help your organization get the most out of adopting DevOps
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Principles of Microservices Security

Organizations adopt microservices architectures to develop a foundation for continuous innovation and agility as well as to respond rapidly to business demands. However, the financial incentive associated with this agility is often tempered with the fear of exposing valuable information that the microservices possess. How can organizations best manage this digital risk?

Read this White Paper to discover:

1. The three goals of security and digital risk management.
2. The principles of microservices security that must be followed to manage digital risk.
3. How Anypoint Platform helps organizations implement and maintain microservices security

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Providing Continuous, Pauseless Operation for Java Applications

Business critical apps based on the Java platform are now facing challenges that were inconceivable a few years ago. They demand large amounts of data and memory at runtime to support high user and transaction loads.

That’s why Java applications can quickly reach scalability barriers. Learn how developers are improving garbage collection processes with technology that provides:

  • Predictable, consistent application response times
  • Greatly simplified deployments with fewer, large instances
  • Smooth scaling to memory heap sizes over 2TB without pauses
  • Reduced garbage collection tuning and JVM tuning
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Creating More Consistent Performance for Java and Apache Cassandra

Because Apache Cassandra - a NoSQL distributed database designed for reliability and high scalability - is written in Java, it’s subject to limitations and performance issues associated with traditional Java Virtual Machines (JVMs).

Due to response time outliers, frequent Java garbage collections, and out of memory errors, deploying Java-based apps and databases like Cassandra can be expensive, time-consuming, and require frequent re-tuning.

Learn how to resolve these issues and improve Java performance, even for workloads that require large memory, high transaction rates, low latency, and consistent response times.

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Using a Better Java: Meet Real-Time Business Imperatives

Java is ubiquitous, powerful, and productive – you could even say it’s the default language for the modern enterprise – but Java has serious limitations when it comes to enabling a real-time, mobile, big data businesses.

This white paper explores how to implement a better Java – one that meets industry standards, accelerates innovation, and makes better use of finite resources.

Learn how to:

  • Build Java apps that scale
  • Improve performance of existing apps without re-coding
  • Leverage big data and robust in-memory computing
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