Link your social and CRM to drive real business value

Running paid and organic social campaigns is crucial for businesses today, but tracking likes, comments, and shares doesn’t tell you how—or if—those engagements are leading to actual sales.

The problem is a lack of data integration: Without pushing social engagement data into your CRM, it’s hard to match it with other behaviors like purchasing, applying, or donating.

Explore how Hootsuite is integrating social data into Microsoft Dynamics 365 to reach consumers in their favorite digital spaces and turn likes into real leads. Download the e-book Linking Social and CRM to learn how data integration is the key to extracting real business value from social, and what steps your business can take to truly capitalize on the time and resources it invests in social media.

Get actionable guidance into how uniting social and CRM can transform your business, ensuring you can:

  • Join the right conversations to find new customers
  • Tie identity to engagement for a more complete customer profile
  • Improve custom audience targeting to strengthen your social media ROI

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Cloud Innovation Summit

May 11-12, 2021

Accelerating Cloud Innovation: Building Modern Apps with OutSystems & AWS

The rapid advancements in cloud technologies have changed the landscape and economics for digital transformation

Done right, the cloud opens amazing new opportunities for any organization to reach customers,enhance productivity, and drive efficiencies.

Done wrong, the complexity and technical debt that plague traditional platforms leads to the same paralysis with which IT has struggled for decades.

Imagine being able to build modern digital customer journeys and pivoting quickly as your customers’ expectations change! How about adapting your legacy systems to new business opportunities quickly?

With AWS and OutSystems you can launch into your most ambitious cloud digital transformation imperatives without being held back by the specter of technical debt.

Join our upcoming Virtual Summit where you’ll learn how to:

  • Say goodbye to the application backlog
  • Build the cool apps you want, no matter how complex
  • Bring in the latest tech like reactive web, AI/ML, IoT, RPA, and microservices

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How to Integrate Everything and Connect to Anything

April 28 at 2:00 PM EDT

With the number of systems of record growing, application integration has become a time-consuming aspect of application development. There’s often a lack of APIs, and even when they are available, using APIs from different systems spread across an organization, or even outside it, is no easy task.

Setting up integrations with any external system of record, regardless of the communication protocol, shouldn’t cause application delays. To see how you can quickly link your applications to data in existing systems, join our upcoming Tech Talk where we’ll cover:

  • The growing importance to integrate with everything and the challenges you may encounter along the way
  • How to build, accelerate, and complete the integrations needed for the most complex, feature-rich applications
  • Ways you can extend existing applications, infrastructure, and SaaS, all without slowing anything down
  • How to consume and expose REST APIs and SOAP web services visually and rapidly

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Measuring Cyber Security Controls Effectiveness with Security Validation

Protecting an organization from advanced attacks is no easy task. Year after year, breaches seem to get worse, even as we hear about improvements in security controls. CISOs are left to wonder if they need to spend more on cyber security, or if their tools or personnel are not performing as expected. Understandably, answers are unique to each organization and its security strategy.

According to Ernst and Young’s 2020 paper titled “How does security evolve from bolted on to built-in?”:

  • 20% of organizations are extremely confident that cyber security risks and mitigation measures presented to them can protect the organization from major cyber attacks.
  • 25% of organizations can financially quantify the effectiveness of their cyber spend.
  • 26% of breaches in the past 12 months were detected by the security operations center (SOC).

This paper explores best practices for getting in front of these issues by measuring cyber security control effectiveness. It covers the origin, capabilities and selection criteria for security validation technologies.

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Remediation and Hardening Strategies for Microsoft 365 to Defend Against UNC2452

This past winter, FireEye uncovered a widespread campaign conducted by a threat group we labeled UNC2452. In some of the intrusions linked with this campaign, the attackers used their access to on-premises networks to infiltrate Microsoft 365 environments. An estimated 60,000 organizations have been affected.

Because there is no formal security boundary between on-premises networks and cloud services provided by Microsoft 365, a thorough review of potentially affected cloud environments may be necessary.

This paper can help you understand the nature of this attack and outline steps you can take to detect and protect your potentially compromised environments. You can learn about:

  • The four main techniques threat actors are using to exploit Microsoft 365
  • Actionable detection and remediation strategies for each threat
  • Hardening recommendations for your Microsoft 365 environment

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Light in the Dark: Hunting for SUNBURST

This past winter, FireEye uncovered a widespread campaign conducted by a threat group we labeled UNC2452. This group used SolarWinds’ Orion Platform to launch a supply chain attack and deploy a backdoor called SUNBURST that affected organizations around the globe.

Mandiant Managed Defense was hunting down the threat and identifying potential victims before the attack had a name.

In this on-demand webinar, Mandiant’s Matt Bromiley and Andrew Rector share an inside look at how Mandiant addressed the SUNBURST threat with clients. You’ll hear frontline stories, and:

  • See how this attack influences the way we view cyber security
  • Learn SUNBURST threat actors TTPs
  • Discover the techniques used by Mandiant threat hunters

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12 Hidden Costs and Hurdles to Managing AWS Infrastructure

Cloud adoption is booming. Gartner estimates that spending on cloud services grew 6 percent in 2020 to a total market value of $257.9 billion. While there are several large public cloud players, Amazon Web Services (AWS) remains the largest, with 45 percent of the market share for Infrastructure-as-a-Service, and more than 1 million active users.

But, even with an estimated 91 percent of organizations now using a public cloud, many lack the bandwidth, internal resources, and expertise to properly manage their infrastructure. Aspects like monitoring, proactive improvements, and cost optimization typically require substantial legwork that may occupy engineers and pull them away from core business initiatives.

Without the right resources and expertise, managing your own AWS infrastructure can lead to:

  • Costly outages due to hard-to-use monitoring tools.
  • Never achieving a proactive approach.
  • Overpaying for cloud services.

In this Ebook, we will review 12 hidden costs and hurdles to managing AWS infrastructure on your own, and how working with a managed cloud service provider like Mission can help leverage AWS to accelerate your business.

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10 Best Practices For Reducing Spend In AWS

Amazon Web Services (AWS) forever changed the world of IT when it entered the market in 2006 offering services for pennies on the dollar. While its prices have come down significantly over the years, many companies learned the hard way that moving to the public cloud didn’t always achieve the cost savings they expected.

In fact, organizations have frequently noticed public cloud bills two to three times higher than expectations. This doesn’t mean that moving to the public cloud is a mistake. The public cloud provides huge benefits in agility, responsiveness, simplified operation, and improved innovation but the reality of the cloud is that costs steadily rise over time, and without clear insight into what drives your spend, strategic cost reduction is impossible.

In this book, you will learn the 10 best practices for reducing spend in AWS, so you can start optimizing your cloud for spend and performance today.

View Now

12 Hidden Costs and Hurdles to Managing AWS Infrastructure

Cloud adoption is booming. Gartner estimates that spending on cloud services grew 6 percent in 2020 to a total market value of $257.9 billion. While there are several large public cloud players, Amazon Web Services (AWS) remains the largest, with 45 percent of the market share for Infrastructure-as-a-Service, and more than 1 million active users.

But, even with an estimated 91 percent of organizations now using a public cloud, many lack the bandwidth, internal resources, and expertise to properly manage their infrastructure. Aspects like monitoring, proactive improvements, and cost optimization typically require substantial legwork that may occupy engineers and pull them away from core business initiatives.

Without the right resources and expertise, managing your own AWS infrastructure can lead to:

  • Costly outages due to hard-to-use monitoring tools.
  • Never achieving a proactive approach.
  • Overpaying for cloud services.

In this Ebook, we will review 12 hidden costs and hurdles to managing AWS infrastructure on your own, and how working with a managed cloud service provider like Mission can help leverage AWS to accelerate your business.

View Now

10 Best Practices For Reducing Spend In AWS

Amazon Web Services (AWS) forever changed the world of IT when it entered the market in 2006 offering services for pennies on the dollar. While its prices have come down significantly over the years, many companies learned the hard way that moving to the public cloud didn’t always achieve the cost savings they expected.

In fact, organizations have frequently noticed public cloud bills two to three times higher than expectations. This doesn’t mean that moving to the public cloud is a mistake. The public cloud provides huge benefits in agility, responsiveness, simplified operation, and improved innovation but the reality of the cloud is that costs steadily rise over time, and without clear insight into what drives your spend, strategic cost reduction is impossible.

In this book, you will learn the 10 best practices for reducing spend in AWS, so you can start optimizing your cloud for spend and performance today.

View Now

Don’t Overlook Your Email Archiving Systems

Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them.

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