5 Cool Things Marketers are Doing in 2020

As the leading on-demand product marketing agency in the heart of Silicon Valley, Aventi Group works with some amazing companies who are taking powerful and innovative approaches to marketing.

In this eBook, Aventi shares five innovative campaign and marketing strategies their clients have executed recently that have had tremendous impact on brand awareness and demand generation.

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Aventi Group Tool: Competitive Battlecard Benchmark

When streamlining your marketing processes, having benchmark values to compare with your competitors allows you to know where you stand against industry norms.

In this scorecard with Aventi Group, gain insights on multiple sources of competitive intelligence, evaluate your content for readability, and track key metrics to ensure significant ROI for your organization.

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Aventi Group Tool: Sales Enablement Scorecard

When your organization evaluates it's sales processes, it's important to know where you stand against industry norms.

In this scorecard with Aventi Group, gain insights on your sales training, reporting, systems, and KPIs, while learning which areas your organization can improve upon in order to streamline your sales pipelines.

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Buyer’s Guide to Choosing the Right Remote Support Tool

More and more organizations are looking to implement an intuitive remote support solution that gives support professionals on-demand productivity and provides quick resolutions to the ever-evolving set of pains that bedevil support teams today. But choosing the best remote support solution can be a challenge, especially as user expectations grow and systems become more complex and offer more options and features.

This buyer’s guide can help you select the remote support tool that will work best for your organization. With more than 15 years of experience, LogMeIn delivers remote support solutions with key features and functionalities that make us the market leader in the remote support space.

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25 things every business should automate

Marketing automation is everywhere in your inbox. Across industries, automation has become a key to success: Nearly 80 percent of top-performing companies have used marketing automation for more than two years.

But automation isn’t reserved for big corporations. Small companies, too, can incorporate automation in every aspect of business: from capturing leads to closing sales to serving customers to checking routine office tasks off the to-do list.

In this guide, you’ll learn about 25 things every small business should—and can—automate, and how automating processes is easier than you might think.

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Get paid faster and improve your cash flow

You just provided your client with your product or service, and now it’s time to get paid. Should be pretty straightforward, right?

But that’s not always the case. You’re probably all too familiar with clients who don’t pay right away or forget to pay and don’t pay until you’ve sent them a couple past due reminders.

Luckily, more and more options that can help you streamline your payment process are becoming available—from stand-alone tools like mobile credit card readers to fully integrated cloud- based solutions.

In this whitepaper, learn how Keap Payments can help you get paid quickly, save time and money, and reduce stress.

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A Galaxy of IT Insights

At Eaton, we've always strived to get to know IT pros and their needs by listening to them directly. Recently we launched My IT Galaxy, a questionnaire-slash-infographic creator, where nearly 900 IT pros told us about their day-to-day realities, infrastructure, and stance on pizza toppings.

Our survey included a spectrum of environments, organizations and industries, including education, healthcare, finance, and retail. And so, a whole galaxy of IT insights was born. Here are some of the results.

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A Galaxy of IT Insights

At Eaton, we've always strived to get to know IT pros and their needs by listening to them directly. Recently we launched My IT Galaxy, a questionnaire-slash-infographic creator, where nearly 900 IT pros told us about their day-to-day realities, infrastructure, and stance on pizza toppings.

Our survey included a spectrum of environments, organizations and industries, including education, healthcare, finance, and retail. And so, a whole galaxy of IT insights was born. Here are some of the results.

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The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data


Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

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The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data


Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

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12 Charity Engine Recommended items to provide Vendors during a Nonprofit CRM Request for Proposal

Too often when nonprofits do Requests for Proposals for a Fundraising CRM or fundraising technology, they end up creating a Features Checklist Spreadsheet with four different types of feature/capabilities:

  • Already have.
  • Wish we had.
  • Heard about & sounds cool.
  • So brilliant we should apply for a patent.

Unfortunately, RFP’s by checklist can lead to incomplete decisions because the right solution for that org was never proposed. There are capabilities and ideas that people wouldn’t know to think of without knowing the full capacity of a technology product.

In this Charity Engine Guide, learn about 12 items you want to be able to provide the vendor, and how to prepare you and your team for a Nonprofit CRM Request for Proposal.

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Year-End Giving: Ultimate Guide to Double Year-End Impact During A Pandemic

If you are wondering what your yearly big picture schedule should be like for your fundraising, look no further.

This eGuide with Charity Engine details helpful tips and steps you should take to get started on your Year-End Fundraising plans during this pandemic. This guide, along with Charity Engine's all-in-one CRM will provide everything you need to kickstart your fundraising campaigns for 2021.

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Virtual Fundraising Events: A How-To Guide

Many nonprofits have postponed or canceled their events due to the COVID-19 pandemic. While it’s natural and healthy to mourn these lost opportunities, it’s just as important to look for positive learning opportunities that have come about as a result of these difficult times.

Organizations can take this time to get more involved with hosting virtual events for their supporters. When hosting a virtual event, the mindset and approach that your organization should take are similar to that of a live event even though the actual event process is different.

In this guide, learn about Charity Engine's process of plan, run, care, and repeat, and build the best foundation for your virtual event.

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9 marketing automation benefits that could help your business

Marketing automation has become a necessity for today's entrepreneurs, as it's used not only to automate processes but also to restructure and quantify their marketing campaigns and workflows.

From saving time and energy to generating more revenue, the scope of marketing automation goes beyond simply automating repetitive tasks.

In this blog by Keap, learn how automation streamlines business operations, helping entrepreneurs focus more on nurturing client relationships.

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