GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.

This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.

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Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.

Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.

Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.

Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.

A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.

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GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.

This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.

Get Whitepaper

No GPS Tracking System Yet? Here’s Why That Should Change in 2019.

It’s the end of the day and the phone rings at your office. There’s an angry caller on the other end of the line. It seems one of your company trucks turned around in a parking lot, clipped the caller’s car, and kept going.

According to the caller, the truck caused thousands of dollars in damages. The crew supervisor states that no employee traveled anywhere near the address in question. But the caller is persistent. They have the name of the company, a driver description, a plate number, and a witness.

Read on to learn more...

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Fleet Tracking Improves Company Performance and Here’s the Proof

Thanks to fleet tracking…

…businesses from construction and industrial firms to local delivery and paratransit fleets are able to monitor their drivers’ routes, routines, and performances. However, business owners often waver when they believe their team might question their loss of privacy, job competence, or job fairness. Change may be resisted but the latest research from Berg Insight, Frost & Sullivan, and the Bureau of Labor Statistics shows beyond the shadow of a doubt that the business benefits tip the scale in favor of fleet tracking for growth, success, and longevity.

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Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

  • Why microservices matter for healthcare IT teams and for healthcare innovation.
  • Design principles for a microservices architecture.
  • How Anypoint Platform can help you implement microservices best practices.

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eBook – Prescription for Disruption

Healthcare organizations across the care continuum, from hospitals and health systems, to health insurers, to life sciences companies, must digitally transform in order to address legislative and market disruption.

Driving digital transformation in healthcare requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies.

In response, leading healthcare organizations have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables 2-5X IT project delivery.

Download this eBook to learn:

  • How leading healthcare organizations like Sutter Health, Premera Blue Cross and Hologic are leveraging API-led connectivity to accelerate IT project delivery speed.
  • How APIs can be used to address the unique business and IT challenges faced by health systems, health insurers and life sciences companies.
  • How MuleSoft’s out-of-the-box API designs, implementations and connectors can accelerate the adoption of API-led connectivity.

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Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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eBook – Transform your digital retail experience

The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems.

Read this eBook to discover:

  • Why existing approaches are not sufficient for the pace of digital transformation that retail demands.
  • How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers.
  • How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks.

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eBook – Building the Connected Retail Experience

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft.

Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.

In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.

Download this eBook to learn:

  • How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leveraging API-led connectivity to accelerate IT project delivery speed.
  • How APIs can be used to address the unique business and IT challenges faced by retailers.
  • How MuleSoft’s out-of-the-box API designs, implementations and connectors can accelerate the adoption of API-led connectivity.

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Whitepaper – Your Roadmap to Government IT Modernization

Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability and shared service models as a means towards increasing IT delivery capacity.

But those approaches are easier talked about than executed. As agencies embark on legacy modernization, it becomes imperative to open up the existing technology so that new innovations can be delivered as needed in a secure way.

In this guide, produced in partnership with Govloop, we will discuss

  • A five-play roadmap to help those in government get a better sense of where to start on modernization projects.
  • An overview of the Information Technology Modernization Fund (ITMF).
  • Featured government success stories highlighting their modernization projects.
  • The IT Modernization Lifecycle, based on the recent report by the American Council for Technology-Industry Advisory Council.

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Whitepaper – Accelerating government IT innovation

Evolving citizen and constituent expectations have created the imperative for government to digitally transform. Delivering on digital transformation grows more challenging by the year, as the proliferation of modern technologies (e.g. SaaS, mobile, IoT) forces IT teams to rethink how to best deliver projects to their constituents and deliver on their mission.

Microservices have emerged as a means through which government IT teams can increase project delivery speed without compromising on security. This whitepaper discusses the role microservices can play in government, and how API-led connectivity helps agencies to more effectively and securely implement a microservices architecture.

Readers will learn:

    • Why government IT teams must move beyond point-to-point integration.
      How API-led connectivity supports microservices adoption in government.
      How government can use MuleSoft’s FedRAMP In Process integration platform to rapidly develop APIs and microservices.

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    Whitepaper – API-led Connectivity for Australian Government

    In the wake of recent legislative pressures and the formation of the Digital Transformation Agency, Australian state and federal government agencies face an imperative to deliver superior digital services to employees and citizens without a corresponding increase in budget. As a result, many agencies have turned to IT modernisation as a means of driving more cost-effective digital transformation.

    The key to successful execution of digital transformation initiatives depends on a new approach to integration and API strategy called API-led connectivity.

    In this whitepaper, you will learn:

    • Why Australian government agencies must change how they deliver IT projects, and the role integration and an API strategy play in supporting the modernisation of government IT.
    • How to build out an API-led architecture within a government agency to realise 2-5x increases in IT productivity.
    • How best practice from initiatives like Service NSW provide a model for government agencies to pursue digital transformation and government IT modernisation.

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    Whitepaper – A global bank’s 3 step strategy for unlocking legacy systems

    IT teams across industries face growing pressure to deliver projects faster while reducing costs. All too often, dated legacy systems hinder IT’s ability to accomplish either of these objectives. Legacy systems can also slow the speed at which IT can deliver new projects to support the business. For these reasons, legacy modernization has emerged as a key strategic imperative. But where should organizations start? One large global bank provides a detailed blueprint for how large enterprises can do so.

    Read this legacy modernization blueprint to learn:

    • The bank’s legacy modernization strategy, and how they used Anypoint Platform.
    • Best practices for modernizing legacy SOA web services.
    • How to think about re-architecting monolithic applications into microservices.
    • The role that APIs play in driving an effective legacy modernization strategy.

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    Whitepaper – A 3-step guide to insurance transformation

    Traditional insurers are no longer safe with insurtechs challenging incumbents to rethink their business and operating models. This mass disruption creates increased pressure on IT to deliver intrinsic business value, including new services, customer touchpoints, and experiences. Successful insurance transformation requires rethinking the traditional IT operating model to allow IT to focus on creating reusable assets that empower lines of business. Doing so increases IT’s delivery capacity, making businesses more agile.

    Read this whitepaper to learn:

    • An overview of the challenges insurers are facing in the industry.
    • How a new IT operating model – API-led connectivity – allows IT teams to unlock data from legacy systems and drive reuse across the enterprise.
    • Strategies for using APIs to create a single view of the customer and build connected customer experiences.

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