SaaS Monitoring

SaaS was one of the first cloud solutions to hit the market. It provides the ability to consume information through a browser or API. IT teams don’t have to manage applications, hardware, security, or storage; the vendor manages everything. Users subscribe to a SaaS service on a recurring basis and can easily scale. There are SaaS solutions for every function and department within an organization. Thousands of SaaS applications are on the market today covering everything from managing social media posts to video conferencing to obtaining signatures on contracts.

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API Monitoring: A Primer

As distributed systems evolved, so did the need for protocols that would act as a common platform for communication among independent systems. The introduction of HTTP as the data communication protocol underpinning the web paved the way for processes that enabled disparate applications to talk to each other. Application Programming Interfaces or APIs provided the building blocks for such processes.

So, what are API's?

As distributed systems evolved, so did the need for protocols that would act as a common platform for communication among independent systems. The introduction of HTTP as the data communication protocol underpinning the web paved the way for processes that enabled disparate applications to talk to each other. Application Programming Interfaces or APIs provided the building blocks for such processes.

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Webinar (ft. Forrester): Drive Business Performance by Improving Your Claims Communications

Just because you’re a regional insurer doesn’t mean that your customers have lower expectations of you when it comes to the claim experience. They expect the same kind of support and transparency from you that from your larger, well-resourced competitors deliver.

To achieve a great experience, claims professionals need to understand their customers better, how they navigate the claims journey, and the communications that will cost-effectively drive great claims experiences.

In this webinar, Forrester Research and Quadient will discuss:

  • Why insurers need to introduce the light of day into claims processes
  • The state of claim communication
  • How cloud communications can extend the customer relationship by making the claim process more transparent

Join our guest Ellen Carney, principal analyst serving ebusiness & channel strategy professionals at Forrester and Andi Dominguez, Product Marketing at Quadient, for a live webinar discussing the business impact of a great claims experience.

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Reimagining Digital Experience: Using the Cloud to Enhance Customer Communications

Customer communication management (CCM) solutions provide a powerful example of how use of advanced technology that incorporates cloud delivers capabilities that are needed today and also provides businesses that are looking to manage omnichannel requirements spanning electronic systems and high print volumes with the capacity to achieve – in the language of digital transformation – “enterprise-wide automation spanning multiple functions and modernizing of current processes & supporting infrastructure to achieve previously unattainable or unimaginable outcomes.

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Novarica Market Navigator: Document ECM/CCM Systems

This report is designed to provide an overview of the current solution provider marketplace for document management/enterprise content management (ECM) systems and document creation/customer communication management (CCM) solutions. It is also designed to assist both property/casualty and life/health/annuity insurers in drawing up their shortlists of potential providers based on vendor market position and offering details.

These reports do not render judgment, since the fit between a potential provider and an insurer will be determined by the specific situation and needs of that insurer. Novarica provides these types of advisory consultations to more than 100 insurer clients through its retained advisory services.

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Insurance and Customer Communications Management (CCM) – Give Consumers What They Want

For a long time, insurance companies were in the driver’s seat when it came to customer communications. Not anymore. A combination of rapidly expanding digital technology and changing demographics has transformed the interactive landscape and the customer engagement model.

Digital consumers are changing the rules of the game. The customer is now in control more than ever before, with numerous purchasing options, vast online research tools and multiple touch points. For many transactions, consumers increasingly prefer digital channels, which make content universally accessible by mixing media (graphics, text and video), tailoring messages (providing discounts, location or demographic information) and adding social connectivity (allowing communities or friends to build around themes and needs).

This paper will explore the significant shift in consumer communication expectations, the traditional hurdles that insurers face and how these can be overcome with a broad CCM vision based on practical, achievable business goals. The fact is that insurers have not kept pace with rapidly emerging customer needs. It is critical to be relevant and speak to the customer in their voice. If you can’t communicate with customers in the way they want, someone else will.

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Manage claims correspondence in the cloud

Quadient® Correspondence is a subscription-based SaaS solution that enables insurers to create, approve and deliver regulatory compliant, accurate and personalized claims correspondence to customers across print and digital channels, with no reliance upon IT.

Quadient Correspondence was designed and priced for insurers who want to further their transformation to digital, but don’t have the resources to invest in an end-to-end customer communications management (CCM) solution.

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Quadient® Inspire and Guidewire InsuranceSuite™

Many organizations have separate tools, teams and third parties dedicated to designing and creating content for mobile, web, and print communications. This results in duplication of efforts, inconsistency and compliance risk. Inspire enables you to create timely, contextual, personalized and accurate communications for all channels from one intuitive interface. This eliminates the need for multiple siloed teams, reduces risk and ensures a seamless customer experience.

Our technology is fully integrated with Guidewire InsuranceSuite™. It also integrates with your existing legacy IT systems and offers flexible implementation options including on premise, hybrid and cloud applications. Inspire makes it easy to leverage existing templates, archived content, and data from your core systems to create highly personalized, timely and accurate communications across all channels.

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Consumer Experience Research Study: The End Of Aimless Marketing

Poorly-targeted and irrelevant marketing materials are driving consumers away from their favourite brands. In research conducted with more than 2,000 consumers, we’ve found that only 6% of them believe the product and service offers they receive are clearly relevant to them. That’s despite over 60% demanding the offers sent from their favoured brands be tailored to them and their interests.

While the research indicates a failure of brands to deliver on that promise of marketing, which says, “we will send the right information to the right person at the right time,” it also demonstrates the market opportunity for businesses that put personalisation at the heart of their strategy and ensure tailored content is consistently provided to consumers. What’s essential in cultivating strong customer loyalty is building trust and an understanding of what matters to the individual. Technology can help bridge the gap between what marketers are able to do and the level at which they need their customer engagement to be.

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What Dangers Are Lurking in Your Tech Stack?

The Costs, Inefficiencies, and Risks Hiding in the Shadows of Your Tech Stack.

For Marketers, Technology has Become the Purpose, not the Means. We Need to Reverse That.

Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets.

But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk.

In this whitepaper, we’ll discuss:

  • What tech stacks are, how they came to be, and why you should be cautious
  • The downside of a giant tech stack
  • What Shadow IT is and how it relates to your tech stack
  • What marketers can do to align business goals with their technology

Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology.

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5 Marketing Predictions for the Next 5 Years

Stay ahead of these upcoming trends with this whitepaper.

In this whitepaper, we’ll explore how:

  • First ­party data will emerge as the single most valuable asset.
  • Customers will demand full control of their personal data.
  • Location data will become the most accurate indicator of not just where, but who we as customers are.
  • Companies will emerge to broker data that will teach machines algorithms.
  • Augmented reality will become a common way to interact, especially while shopping.

Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.

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The Omnichannel Marketer’s Holiday Domination Guide

As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help.

This guide will identify those challenges and translate them into an effective strategy that will engage customers and win their holiday business

We’ll look at:

  • When to start planning for the 2018 holidays.
  • Results and insights from holidays past.
  • Leveraging technology to deliver 1:1 personalization.
  • Establishing a personalized, consistent brand experience.

Download the guide now to learn more about revolutionizing your role and dominating the holiday season.

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3 Quick and Easy Fixes to Increase Site Performance

Recommendations to Discuss with Your Development Team and Technology Partners.

When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it.

Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines.

Download the guide to learn how you and your development team can boost site performance.

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Delivering the Ultimate Omnichannel Retail Experience

Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey.

This Whitepaper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover:

  • Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey
  • Web and email personalization tips for omnichannel merchants
  • Why an email address is your unique identifier
  • Three tried and tested marketing methods to drive customers to your site and stores
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How to Increase Your Average Order Value

In many commerce markets, acquiring new customers is difficult and expensive, it can often require a significant investment in demand generation marketing and advertising.

Increasing your AOV is one of the most effective and cost efficient ways to increase revenue and cash flow (a sign of any healthy business). Whereas increasing site traffic usually involves researching and executing complex marketing plans to attract new customers, increasing your AOV could be as simple as installing a plugin for your shopping cart.

Optimizing your site for higher AOV can also help you strengthen your business against unforeseen dips in traffic. You may get less traffic overall but see higher revenues due to increased AOV and more targeted marketing practices. Regardless of why your visitor numbers, your business will be in a better position with an optimized AOV.

So how can you get your customers to buy more items and spend more money with each purchase? This guide outlines five strategies you can enable with little or no extra investment.

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