How To Make Text Message Marketing Work For Your Business | SlashdotMedia AdOps Asset Management

How To Make Text Message Marketing Work For Your Business

We are living in an age in which communication channels are always open, bombarding us with notifications and messages either from your families, friends, employers, or the brands we engage with.

Therefore, sometimes we might end up disabling notifications or filtering the messages we are getting via an internet channel in the search of tranquility. It is in these times that text messages prove their real value. They are broadcasted in real time, providing a clean, elegant, and effective mean of getting in touch with someone. When it comes to the relationship and communication between businesses and customers, text message marketing is an excellent tool, as it relies upon the prior agreement of the customer and the real-time engagement of the business. This white paper will address and analyze text message marketing and provide an understanding of its benefits but also of best practices to have in mind for a better implementation and achieving of all goals.

Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

Consumer Experience Research Study: The End Of Aimless Marketing

Poorly-targeted and irrelevant marketing materials are driving consumers away from their favourite brands. In research conducted with more than 2,000 consumers, we’ve found that only 6% of them believe the product and service offers they receive are clearly relevant to them. That’s despite over 60% demanding the offers sent from their favoured brands be tailored to them and their interests.

While the research indicates a failure of brands to deliver on that promise of marketing, which says, “we will send the right information to the right person at the right time,” it also demonstrates the market opportunity for businesses that put personalisation at the heart of their strategy and ensure tailored content is consistently provided to consumers. What’s essential in cultivating strong customer loyalty is building trust and an understanding of what matters to the individual. Technology can help bridge the gap between what marketers are able to do and the level at which they need their customer engagement to be.

What Dangers Are Lurking in Your Tech Stack?

The Costs, Inefficiencies, and Risks Hiding in the Shadows of Your Tech Stack.

For Marketers, Technology has Become the Purpose, not the Means. We Need to Reverse That.

Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets.

But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk.

In this whitepaper, we’ll discuss:

What tech stacks are, how they came to be, and why you should be cautious
The downside of a giant tech stack
What Shadow IT is and how it relates to your tech stack
What marketers can do to align business goals with their technology

Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology.

5 Marketing Predictions for the Next 5 Years

Stay ahead of these upcoming trends with this whitepaper.

In this whitepaper, we’ll explore how:

First party data will emerge as the single most valuable asset.
Customers will demand full control of their personal data.
Location data will become the most accurate indicator of not just where, but who we as customers are.
Companies will emerge to broker data that will teach machines algorithms.
Augmented reality will become a common way to interact, especially while shopping.

Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.

The Omnichannel Marketer’s Holiday Domination Guide

As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help.

This guide will identify those challenges and translate them into an effective strategy that will engage customers and win their holiday business

We’ll look at:

When to start planning for the 2018 holidays.
Results and insights from holidays past.
Leveraging technology to deliver 1:1 personalization.
Establishing a personalized, consistent brand experience.

Download the guide now to learn more about revolutionizing your role and dominating the holiday season.

How to choose the right CRM (Bonus Сhecklist Included)

These days a CRM isn’t just a luxury — it forms the cornerstone of your entire workflow, helping (or hindering) the effectiveness of your sales process.

That’s why choosing the right customer relationship management solution can feel like a huge undertaking. You’ve got to think about whether the functionality fits the way you work, how to get your team on board and if it’s a worthwhile investment of time and money. Pair that with the fact that there are literally hundreds of CRMs to choose from, and shopping for a CRM can be downright overwhelming.

But don’t put it off. The sooner you find a CRM, the sooner you can start enjoying the perks of a more systematized and transparent sales process. If you follow the tips below, you’ll find that searching for the right CRM can not only be painless, but even enjoyable.

6 Ways Your CRM Is Failing You

The modern customer expects a lot — a response within the hour, a personalized buying journey and an account manager who anticipates their wants and needs. It’s no wonder that the demand for customer relationship management tools is growing every year. It gives businesses that competitive edge of getting in there first and really wowing your leads while they’re hot. Nevertheless, a lot of CRMs don’t deliver the dazzling ROI you’re expecting and working with them becomes tedious.

Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

Increasing Your Marketing Funnel

The Slashdot Media Passport System is an organic vertically integrated big data analytics platform that utilizes extensive feedback loops, machine learning, artificial intelligence and human curation to identify potential leads from our database of over 100 million B2B contacts. Passport uses inputs provided by you during our campaign pre-launch meeting to build sophisticated profile models of your perfect customer and find the best matches in our contact data to that profile, while factoring in other important information such as intent and reachability. We utilize available data whenever possible to maximize our profiling work on your campaign and may as needed ask potential contacts supplemental data gathering questions to complete profiling as needed. We reserve the flexibility to answer any profiling questions that you have defined in your request for proposal by utilizing previously gathered data in our database or by asking the lead contact supplemental questions directly.

7 Easy Ways to Multiply Your Conversions

How can marketers meet high demand for super-personalized communications? The answer lies in dynamic content.

In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

How top brands like Netflix and Amazon use dynamic content.
The marketing automation features that enable you to deliver personalized experiences.
Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Turn Marketing Automation Into a Profit Center

Marketing automation doesn't need be a big expense. It can be a killer revenue generator.

Download this guide to:

Learn how one digital marketing agency switched from HubSpot to SharpSpring and multiplied its profits.
See a feature-by-feature comparison of the platforms.
Get an inside look at HubSpot's hidden costs and platform fee

Top 10 Must-Haves for Marketing Automation

You’ve decided to implement a marketing automation platform...great!

Here are 10 things your agency should seriously consider before signing on the dotted line.

Marketing Automation: Agency Trends

Marketing agencies know that marketing automation is vital to their success and the success of their clients. Agencies report that they are using marketing automation with several goals in mind, the most prevalent of which are to increase lead generation (65%) and to improve lead nurturing (59%). Both of these activities lead to increasing sales revenue, which was reported as an objective for 42% of agencies. Download our whitepaper to learn how your organization can benefit from marketing automation.