A Better User Experience and Improved Conversions for Reformation

Reformation — a leading sustainable fashion brand — focuses primarily on eCommerce, with more than half of their customers visiting its website using mobile devices. Relying on a basic, out-of-the-box functionality of their existing eCommerce platform, Reformation struggled to deliver images that were optimized to suit the context of every user’s device and videos that weren’t choppy and hard to watch. After integrating Cloudinary into its media workflow, Reformation was finally able to deliver high-fidelity and high-performant images, as well as videos, for each individual visitor’s device and bandwidth requirements. These changes not only simplified their media workflow, it gave Reformation’s customers a better experience that resulted in a significant improvement of its conversions and brand satisfaction.

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5 Innovative Trends In E-Commerce

Improve Conversions, Increase Revenue, and Boost Brand Loyalty.

Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue and boosts in brand loyalty.

Download the Cloudinary eBook, Elevating the Digital Experience: 5 Innovative Trends in E-commerce, and learn how to leverage the hottest trends in digital media to increase your bottom line.

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Enabling a Remote Workforce

Businesses able to stand up a remote workforce are seeing definite advantages in our current climate. This webinar offers insights, planning considerations and use cases for enabling digital workspaces. Learn about virtual desktops, remote access, data security and more to help your business move to a virtual environment wisely and safely.

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VMware Case Study

This VMware webinar offers a Workspace ONE digital journey enhanced by learnings from the COVID-19 response to Work-From-Home (WFH) situation. Through a custom testing environment, explore leveraging existing infrastructure, ensuring data security, managing access permissions and delivering a productive, positive employee experience – all necessary components for successfully working remotely.

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TCU Case Study

Texas Christian University (TCU) enhances user experience by standing up active-active data centers with zero downtime. Hear how Möbius Partners designed a business continuity solution with a higher level of availability and resilience by leveraging existing hardware. Möbius Partners upgraded the university’s ability to protect its data while increasing their disaster preparedness.

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SMB Hybrid – IT

In this book, you see that there are two sides to the server infrastructure equation and discover how each contributes to what will ultimately become the new normal in IT: hybrid IT.

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AI-Powered, Self-managing Infrastructure

Unless you’re an IT company, you’re not in business to run IT. You’re in business to manufacture things, provide services, serve customers—ultimately, to make money. You want to be spending your time running your business, not looking after the IT you use to do it.

The trouble is, IT does need looking after. Sometimes computers run slow or crash. They get filled up with files and run out of space. They have to be protected from the latest viruses. If you neglect routine maintenance you can suffer disruption to business, loss of revenue and damage to your reputation.

But keeping infrastructure up to date can be a very time-consuming task. In fact, it’s the biggest challenge 50% of IT managers face and it can cost 11% of overall IT running costs . Yet while it’s important, this reactive manual work diverts your skilled IT staff from strategic innovation1 that could add more value to your business.

Fortunately, there’s now a way out of this dilemma: a new generation of IT infrastructure that manages itself.

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The Hidden Costs of Cloud Storage

Moving to the cloud is becoming a necessity. Organizations need to increase support for remote workers and move business- critical applications to the cloud, all while cutting costs. In many cases, cloud storage is a major roadblock for moving applications to the cloud. Applications need more storage every year and they require terabytes of data. You are at the mercy of your cloud provider. Also, applications often need performance from storage, in which cloud storage vendors will again require you to purchase more storage to gain performance.

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HPE GreenLake VDI LightHouse Program

The HPE GreenLake virtual desktop infrastructure (VDI) lighthouse program is an innovative, turnkey solution from HPE Pointnext Services. It offers organizations that are planning to refresh their VDI environments with a unique as-a-service option to keep their workloads on-premises, scale simply, and pay-per-user, per-month.

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Getting Started with Mobile Attribution

With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.

This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.

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Getting Started with Mobile Attribution

With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.

This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.

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How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

We will examine the following topics throughout the course of this guide:

  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle.
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs).
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.).

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How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

We will examine the following topics throughout the course of this guide:

  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle.
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs).
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.).

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