The Marketer’s Guide to OTT Television

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:

  • Advanced TV terminology, buying methods and content formats.
  • Key trends on the OTT audience, viewing behaviors, market share and growth.
  • How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy.
  • Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more.

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The Marketer’s Guide to OTT Television

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:

  • Advanced TV terminology, buying methods and content formats.
  • Key trends on the OTT audience, viewing behaviors, market share and growth.
  • How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy.
  • Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more.

View Now

Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

Watching this webcast, you'll learn:

  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more".

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The Marketer’s Guide to Deep Linking

Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.

Reading this guide, you'll learn:

  • The basics of deep linking.
  • Why deferred deep linking is a game-changer.
  • How to use deep links to drive better performance.
  • How attribution combined with deep linking boosts mobile growth.

View Now

Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

Watching this webcast, you'll learn:

  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

View Now

The Marketer’s Guide to Deep Linking

Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.

Reading this guide, you'll learn:

  • The basics of deep linking.
  • Why deferred deep linking is a game-changer.
  • How to use deep links to drive better performance.
  • How attribution combined with deep linking boosts mobile growth.

View Now

A government leadership guide to culture change

Conversations about digital transformation and related culture change are not new. Whether described as disruption, or simply IT initiatives, we operate in a continuous cycle of change. In the private sector, this change is often clear and illustrated in the form of financial or market impacts. In the public sector, these disruptions can often be masked, but their impacts in the form of security, speed to capability, or service interruption can be found across every government organization and major agency.

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Open Innovation Labs Ebook

Today’s citizens can make a reservation at a nearby restaurant, order a driver, or join an online class with a few clicks in a mobile app or browser. They expect interactions with government to be just as convenient. Picture self-service web portals for checking tax refund status. Mobile apps for reporting emergencies or infrastructure in need of repair. New ways of crowdsourcing data to increase situational awareness during disasters.

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HBR Study – Reassessing digital transformation: the culture and process imperative

There is intense pressure on organizations to transform their enterprises to remain more competitive in an age of disruption. This digital transformation imperative requires organizations to improve— and often completely overhaul—their technical capabilities. But true transformation demands more than just new technologies. It requires strategic vision and commitment from the top of the organization to rethink and retool the three main attributes of the modern enterprise— its culture, its processes, and its technology. Any effective digital business leader will tell you that introducing new technology is the easier part; it’s the cultural and process changes that can thwart transformation progress.

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The Top 4 Accounting Processes to Automate

Automation is reshaping the accounting industry. According to a recent survey of 450 CFOs, tech deployment was important for more than 50% of finance professionals to increase productivity, reduce human error, and have staff focus on strategic tasks.

Download this white paper to learn:

  • Key accounting processes to automate
  • How to reduce costs and maximize resources in accounting.

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Mature Accounts Payable for the Small and Mid-Size Enterprise

Automating Accounts Payable (AP) is a simple yet effective way of driving down back-office costs, yet according to this Levvel Research, many SMEs are still processing invoices manually.

Download this white paper to learn:

  • Most common methods used for receiving invoices, routing approvals and data entry across organizations of different sizes.
  • The top opportunities for improvement with AP automation.
  • Three key benchmarks for evaluating AP team performance.
  • The average cost of processing an invoice manually.

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How to Guard Against Accounts Payable Risk

A Guide to Preventing Fraud in Your AP Operations

Fraud is on the rise, with 82% of financial professionals in North America reporting that their organizations experienced attempted or successful payments fraud. According to a new guide by Level Research, fraud typically occurs within the accounts payable functions.

This guide explores current fraud trends in the market and offers best practices for organizations looking to improve their management of risk. Download a free copy to learn:

  • The most common types of fraud and how they occur.
  • The latest research on vendor payment methods and challenges.
  • 6 actionable steps to prevent fraud from occurring at your organization.

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Remote Work Policy Checklist

A must-have resource for anyone building a remote work policy.

As non-essential businesses quickly transition their organizations to remote work, it’s challenging to stay focused on the top priorities of your work from home strategy. The checklist will give you a head start in a strong foundation that will minimize risk and ensure business continuity with your remote workforce.

Download our checklist to learn how to cover all your bases, including:

  • Creating a company policy that takes into consideration other factors of your organization

  • Setting performance expectations based on existing objectives

  • Establishing different channels of communication based on the type of dialogue

  • And more!

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Developing apps in containers: 5 topics to discuss with your team

Sometimes talking to your development team can be difficult. You might be asking a lot from your developers with a limited budget, maintenance of existing systems, and tight deadlines. Red Hat can help in your journey to containers and containerized application services and middleware, allowing you to be more efficient, innovative, and responsive. Read this checklist to learn 5 topics to bring to your app dev team to help increase productivity and deliver solutions to the business faster.

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Building apps in containers: 5 things to share with your manager

It can be difficult to bring new solutions to your boss. Budget, security, and the task of maintaining existing systems are factors, and management is just trying to keep things up and running. What if you could highlight the benefits of how change would make life easier for you and your manager? Read this checklist to learn 5 key points to bring to your boss about developing applications and microservices on containers to increase your rate of innovation and competitiveness.

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