Businesses able to stand up a remote workforce are seeing definite advantages in our current climate. This webinar offers insights, planning considerations and use cases for enabling digital workspaces. Learn about virtual desktops, remote access, data security and more to help your business move to a virtual environment wisely and safely.
This VMware webinar offers a Workspace ONE digital journey enhanced by learnings from the COVID-19 response to Work-From-Home (WFH) situation. Through a custom testing environment, explore leveraging existing infrastructure, ensuring data security, managing access permissions and delivering a productive, positive employee experience – all necessary components for successfully working remotely.
Texas Christian University (TCU) enhances user experience by standing up active-active data centers with zero downtime. Hear how Möbius Partners designed a business continuity solution with a higher level of availability and resilience by leveraging existing hardware. Möbius Partners upgraded the university’s ability to protect its data while increasing their disaster preparedness.
In this book, you see that there are two sides to the server infrastructure equation and discover how each contributes to what will ultimately become the new normal in IT: hybrid IT.
Unless you’re an IT company, you’re not in business to run IT. You’re in business to manufacture things, provide services, serve customers—ultimately, to make money. You want to be spending your time running your business, not looking after the IT you use to do it.
The trouble is, IT does need looking after. Sometimes computers run slow or crash. They get filled up with files and run out of space. They have to be protected from the latest viruses. If you neglect routine maintenance you can suffer disruption to business, loss of revenue and damage to your reputation.
But keeping infrastructure up to date can be a very time-consuming task. In fact, it’s the biggest challenge 50% of IT managers face and it can cost 11% of overall IT running costs . Yet while it’s important, this reactive manual work diverts your skilled IT staff from strategic innovation1 that could add more value to your business.
Fortunately, there’s now a way out of this dilemma: a new generation of IT infrastructure that manages itself.
Moving to the cloud is becoming a necessity. Organizations need to increase support for remote workers and move business- critical applications to the cloud, all while cutting costs. In many cases, cloud storage is a major roadblock for moving applications to the cloud. Applications need more storage every year and they require terabytes of data. You are at the mercy of your cloud provider. Also, applications often need performance from storage, in which cloud storage vendors will again require you to purchase more storage to gain performance.
The HPE GreenLake virtual desktop infrastructure (VDI) lighthouse program is an innovative, turnkey solution from HPE Pointnext Services. It offers organizations that are planning to refresh their VDI environments with a unique as-a-service option to keep their workloads on-premises, scale simply, and pay-per-user, per-month.
Download this case study to learn more!
Download this case study to learn more!
With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.
This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.
With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.
This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.
As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.
Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.
The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.
We will examine the following topics throughout the course of this guide:
As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.
Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.
The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.
We will examine the following topics throughout the course of this guide:
With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.
That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.
If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.
That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.
If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand: