Agency CRM Best Practices eBook

Whether you're a brand agency, an ad agency, or an events agency (or any other type of agency), you're managing relationships. A lot of them.

And if you're still using spreadsheets, you're doing your team (especially your creatives) a disservice.

There are more efficient, easier‑to‑use, and more collaborative tools out there—and this is one of them.

In this free Agency CRM Best Practices ebook, you'll learn:

  • How to tackle common agency challenges with CRM
  • How a CRM can help you win clients, communicate more effectively, and build longer‑lasting relationships
  • How to get a team to enthusiastically adopt new technology
  • The secret to managing complex agency relationships—including with vendors, clients, and freelancers
  • And more!

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2018: State Of Virtualization In The Cloud

Momentum of cloud adoption for virtual workloads continues to grow, but it’s not without challenges. While there are a variety of motivations driving this transition, one thing is clear: organizations are still figuring out what the best approaches are.

No matter where you are on your journey to the cloud, understanding the role the cloud plays with your virtual environment has become an integral part of your IT initiatives.

Download this report to learn about:

  • The challenges organizations face on their journey to the cloud
  • The motivations - and risk - associated with this trend
  • How organizations globally are approaching moving virtual workloads to the cloud

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IDG Survey Highlights the Challenges in Operational Data Analytics Projects

This Market Pulse report from IDG, shows that companies in the industrial sector expect to gain significant value from analyzing their operational data, but only if they can overcome a series of obstacles around handling data and forging connections among business units.

OSIsoft, who commissioned the research around this report, is the most widely deployed solution for capturing data from sensors and smart devices across manufacturing, energy, utilities, pharma, life sciences, transportation and facility management. OSIsoft’s software turns vast data streams into rich, real-time actionable insights.

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Mobile Is The Achilles Heel Of Digital Transformation

Digital transformation is a rising priority for business leaders: in fact, 89 percent of global executives believe that digital will disrupt their business in the next 12 months, according to Forrester Research.

Here’s a truth that most pundits agree on: digital transformation is not easy but it’s vital for competitiveness, not to mention innovation. In fact, for many organizations, they are often building the digital transformation plane as they are flying it.

Here’s another truth: successful digital transformation today requires bold, next-level mobile innovation. Technology changes fast, but mobile apps change faster, making digital transformation not only challenging, but immediate. In fact, according to Gartner, market demand for mobile app development services will grow at least five times faster than organizations’ capacity to deliver them.

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Profitable Growth in Action

Growth is definitely on the agenda for manufacturers. This came through loud and clear in a survey recently undertaken on behalf of Epicor Software Corporation (Epicor) by MORAR*. Our report on the research, A Manufacturer’s Guide to Growing Profitably, identifies five key factors that growing manufacturers cited as essential to their success, and five risks that manufacturers believe could threaten growth for the unprepared business.

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Customer Management In The Relationship Era Report

In the Relationship Era, customer relationships (and the way we manage them) have fundamentally changed. What was once a  one-­time transaction between a business and a single buyer has evolved into long-­term and mutually rewarding partnerships between teams and their customers.

In May 2018, we surveyed 1,059 business professionals to discover how they work together to build lasting customer relationships. Download our new research report, The State of Customer Management in the Relationship Era, to discover what we found.

WHAT'S INSIDE:

  • Top objectives businesses are prioritizing in 2019
  • Top teams involved in building customer relationships
  • Top customer communication and collaboration channels
  • Top challenges with customer relationship management
  • Top integrations for maximizing team productivity
  • And so much more!

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2018: State Of Virtualization In The Cloud

Momentum of cloud adoption for virtual workloads continues to grow, but it’s not without challenges. While there are a variety of motivations driving this transition, one thing is clear: organizations are still figuring out what the best approaches are.

No matter where you are on your journey to the cloud, understanding the role the cloud plays with your virtual environment has become an integral part of your IT initiatives.

Download this report to learn about:

  • The challenges organizations face on their journey to the cloud
  • The motivations - and risk - associated with this trend
  • How organizations globally are approaching moving virtual workloads to the cloud

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Novarica Market Navigator: Document ECM/CCM Systems

This report is designed to provide an overview of the current solution provider marketplace for document management/enterprise content management (ECM) systems and document creation/customer communication management (CCM) solutions. It is also designed to assist both property/casualty and life/health/annuity insurers in drawing up their shortlists of potential providers based on vendor market position and offering details.

These reports do not render judgment, since the fit between a potential provider and an insurer will be determined by the specific situation and needs of that insurer. Novarica provides these types of advisory consultations to more than 100 insurer clients through its retained advisory services.

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Ponemon Institute’s 2017 State of Mobile & IoT Application Security Study

Ponemon Institute is pleased to present the findings of the 2017 Study on Mobile and Internet of Things Application Security sponsored by IBM and Arxan Technologies. The purpose of this research is to understand how companies are reducing the risk of mobile apps and Internet of Things (IoT) in the workplace. The risks created by mobile apps have been well researched and documented. This study reveals how companies are unprepared for risks created by vulnerabilities in IoT apps.

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The State of ChatBots

On one hand, skeptics were wrong about the longevity of chatbot technology.

The hype has not evaporated. Organizations remain fixated on leveraging AI-driven bots within their customer experiences. Technology companies and their backers continue to invest heavily into the chatbot space. The market remains confident in the technology's potential.

This special report reveals the framework for that test. It explores the questions you need to ask-and the steps you need to take-to truly harness the power of chatbot technology.

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Cost of Expertise Report

The Cost of Cloud Expertise report was developed by Rackspace to explore the importance of expertise to an organization’s cloud evolution and the impact the current technical skills gap is having on businesses. In collaboration with LSE academics and Vanson Bourne, we surveyed more than 950 IT decision makers and 950 IT pros from across the globe to better understand the barriers to increasing cloud usage, the impact this has on innovation and business growth, and the skills organizations require to compete in our technologically driven world.

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Forrester Report: The Eight Business And Security Benefits Of Zero Trust

In response to increasingly complex cyberattacks, security pros devote resources to granular aspects of their networks. This is understandable and necessary to a degree, but it's also a great way to lose sight of your ultimate goal: protecting customers and empowering the business. Zero Trust networks accomplish the dual tasks of deep, continuous data inspection across the network and lean operation and oversight — tasks that seem mutually exclusive in traditional networks. This report highlights the eight most significant ways Zero Trust boosts security and your business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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The Total Economic Impact of IBM Security Guardium – en_US (April 2018)

Data security presents a complex challenge to organizations. The value of sensitive data, and particularly customer data, has increased exponentially over time, but with it comes an increase in potential liability and exposure. Successful enterprise security and compliance strategy needs to balance out: the rapid growth of data within organizations’ environments; the complexity of regulations and compliance across industries; and the threat of internal and external attacks.

To better understand the benefits, costs, and risks associated with a Guardium implementation, Forrester interviewed three customers with multiple years of experience using Guardium. IBM Security Guardium offers a family of integrated modules for managing the entire data security and compliance life cycle, which is built on a single, unified infrastructure with a unified user experience. Guardium is designed to support and secure a wide range of data environments, including: databases; data warehouses; file systems; and cloud, virtual, and big data-based systems.

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2018 Ponemon Institute Artificial Intelligence in Cybersecurity Study

Ponemon Institute is pleased to present The Value of Artificial Intelligence in Cybersecurity sponsored by IBM Security. The purpose of this research is to understand trends in the use of artificial intelligence and how to overcome barriers to full adoption.

Ponemon Institute surveyed 603 IT and IT security practitioners in US organizations that have either deployed or plan to deploy AI as part of their cybersecurity program or infrastructure. According to the findings, these participants strongly believe in the importance and value of AI but admit that being able to get the maximum value from technologies is a challenge.

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Ponemon Institute’s 2017 State of Mobile & IoT Application Security Study

Ponemon Institute is pleased to present the findings of the 2017 Study on Mobile and Internet of Things Application Security sponsored by IBM and Arxan Technologies. The purpose of this research is to understand how companies are reducing the risk of mobile apps and Internet of Things (IoT) in the workplace. The risks created by mobile apps have been well researched and documented. This study reveals how companies are unprepared for risks created by vulnerabilities in IoT apps.

View Now