2023 Digital Marketing Trends
Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms.
This free, bookmarkable report reveals:
- The 10 biggest digital marketing trends that will impact marketers this year
- Inspiration and a truckload of examples from real brands
- Advice on how to tap into trends in a meaningful way that makes sense for your brand
- Perspectives on when to jump on the bandwagon, and when not to blindly follow what’s trending
- And much more
Fill out the form to get instant access.
The Marketer of 2023
Learn how marketing professionals from organizations like IKEA, Vela Software, Wunder.io, and Parents Plus are thinking about the tools, resources, and skills that will enable success in 2023.
You’ll learn about:
- The current challenges marketers are facing
- A look back at 2022: What worked? And what are the knowledge and resource gaps that need bridging?
- The improvements organizations can make to ensure success in 2023
Fill out the form to get instant access.
Gartner’s Innovation Insight for SBOMs
As today’s organizations grapple with new and emerging regulation and escalating cyberattacks, product security and risk management professionals seek solutions that:
- Reduce product security risk
- Shorten time to market
- Automate Incident Response
- Mitigate supply chain risk
- Assist with compliance requirements
Explore the Gartner report today to understand how organizations can look to SBOMs and begin to understand and de-risk the vast amounts of code they create, consume, and operate.
Higher Education Admissions Report – Prospective Student Survey
What support do students expect from their school, and how can schools deliver this?
We surveyed higher education students in North America to learn what matters to them when they are choosing which school to join, how they expect to be engaged, and how schools can increase enrolment with this data at hand.
The Great Automation 2023 State of the Law Report
As we look at today’s legal landscape, the Smokeball team is in awe of how rapidly the legal community has adopted new ways to attract and serve clients since the global pandemic began in 2020. Smokeball surveyed 200 law firms with less than 30 employees across the United States to better understand these industry shifts and emerging trends. In three short years, legal professionals have learned how to work from anywhere, provide clients with the same (or better) levels of service remotely, and run their law firms as efficient, profitable businesses.
But there is still a long road ahead to harness the true power of adopted technology. The next era will focus on streamlining: unifying systems to improve law firms’ workflows, increase profits, and better support client relationships.
Live Chat Benchmark Report 2023
Every year, we publish our Live Chat Benchmark Report to help organizations understand how well their live chat team is performing compared to their peers by team size and by industry. With this year’s benchmark data at hand, you can learn exactly where your team is excelling and where it needs improvement.
Analyzing data from millions of live chats that passed through the Comm100 platform in 2022, this year’s report features the following benchmarks:
- Chats per agent per month.
- Customer satisfaction.
- Wait time.
- Response time.
- Chat duration.
- Mobile chats.
- Industry breakdown.
Alongside these metrics, the report digs into the reasons behind the numbers to help you improve your own team’s metrics and overtake your peers.
Higher Education Cheat Sheet: The 4 Challenges Facing IT & How to Overcome Them
There are four key challenges that are almost universally affecting university and college IT departments today:
- Growing digital infrastructure.
- High support volumes.
- Data security.
- Staffing.
In this guide, we will explore these 4 challenges and provide practical solutions to tackle each of them so IT departments can provide the support and security expected of them from students and faculty.
Employee Motivators: How to Get People Back in Office
Empty offices? It’s time to fix that.
Executives are responsible for offering employees flexibility while also maintaining a strong company culture. That begs the question: How do you get employees to come into the office without directives or mandates?
Robin set out to find the answers by surveying over 350 full time employees. Turns out, employees like coming into the office, they just need the right incentives. One of the main drivers? Other people.
- 64% of respondents were more likely to come into the office if they knew their team would be there.
- 40% of people prefer face time with leadership over other perks, like parking stipends.
- 70% of employees say they enjoy their time in the office or are indifferent to remote work.
For more insights like this, download the full report.
The Three Pillars of Great Hybrid Leadership
Did you know that 77% of people feel the hybrid work environment had an effect on their company culture and overall experience? Robin polled over 300 professionals to better understand what great leadership looks like in a hybrid world and how organizations can better support their teams.
Robin’s report found that employees want leaders who:
- Communicate needs and expectations clearly and often.
- Intentionally build trust and relationships among teams.
- Establish company-wide shared purpose.
Download now to find out more about how to lead hybrid teams to success.
Flexible Offices for a Flexible Future: 2022 Office Space Report
Hybrid work is here to stay but what are the implications for the future of how and where we work? Office footprint is an area of particular interest as companies adjust to a more fluid schedule. Can businesses turn under-used spaces into cost-savings?
Robin polled 247 business owners, facilities managers and those in charge of office space utilization to get a better idea of what flexible companies plan to do with their spaces. We uncovered data that paints a story of future offices:
- What 83% of businesses currently operating with a hybrid work model are doing so as a cost-saving measure.
- What 46% of companies are currently utilizing only half of their available office space or less.
- What 59% of workplace leaders plan to reduce their current space by half or more in 2023.
Download the report for more data and plenty of insights of where the future of work will take us next.
Practical Advice to Move Your Organization to Hybrid Work 2.0
You want to get employees into the office? Think beyond just meeting room and desk scheduling. Focus on their experience. Companies are moving past the basics and developing more human-centric approaches to the workplace.
Robin interviewed 200 business leaders to learn more about the past, present and future of their hybrid work plans. Get the answers to questions like:
- What went wrong in early attempts at hybrid work?
- Why do workplace analytics need to be front of mind?
- What practical steps can businesses take to improve office engagement?
The conversation around hybrid work has moved past return to office logistics and onto long-term measures of success. Download the report and join the conversation.
The State of the Data Race
The data execution gap is real. We surveyed more than 500 CIOs and technology heavy hitters to uncover key attributes of “data leaders”—companies that excel at using data to deliver value to customers and derive at least 20% of revenue from data and analytics. Read the report to learn:
- What frontrunners do to improve the customer experience and boost revenue with data.
- The important role that open source technologies play in advancing organizations’ success with data.
- Key steps that organizations take to move toward the level of the highly successful data strategies used by leaders.
The State of the Data Race 2022
In an independent survey of 500+ CIOs and technology leaders, it revealed that leveraging real-time data pays off in two important ways: higher revenue growth and increased developer productivity.
Some highlights from the State of the Data Race research report:
- 71% of respondents agree that they can tie their revenue growth directly to real-time data.
- 78% of respondents agree that real-time data is a “must-have,” not a “nice to have”.
- 66% of real-time data focused organizations agree that developer productivity has improved.
- And more insights!
Enterprise Tech Recruitment Industry Landscape Report
Competition is fierce for hiring top engineering talent in today’s market. As engineering roles become more specialized, companies are fighting to hire from a small talent pool. To win this war for talent, you need a way to separate the great from the good.
Technical assessments were created to help you do just that – to narrow down your candidate pool, identify the best and the brightest, and help you make better hiring decisions. In this report, you will learn all that you need to know in order to choose the right platform to take your hiring to the next level, including:
- What platforms rate the highest based on user review data.
- What technical assessment platforms are available on the market.
- How the platforms compare on factors like ease of use, quality of support, and integration APIs.
Mid-Market Tech Recruitment Industry Landscape Report
Competition is fierce for hiring top engineering talent in today’s market. As engineering roles become more specialized, companies are fighting to hire from a small talent pool. To win this war for talent, you need a way to separate the great from the good.
Technical assessments were created to help you do just that – to narrow down your candidate pool, identify the best and the brightest, and help you make better hiring decisions. In this report, you will learn all that you need to know in order to choose the right platform to take your hiring to the next level, including:
- What platforms rate the highest based on user review data.
- What technical assessment platforms are available on the market.
- How the platforms compare on factors like ease of use, quality of support, and integration APIs.
L’Intégration Des Données: Rendez-La Simple, Rapide, Et Pertinente
Lorsqu'il s'agit de planifier des pipelines d'intégration de données, plusieurs cas d'utilisation peuvent avoir un impact sur votre business intelligence (BI). Pourtant, l'objectif final est le même : simplifier et accélérer l'accès aux données pour l'analyse.
Lisez le rapport mondial 2021 Data Pipelines and Integration de Dresner Advisory Service et vous constaterez que la nécessité d'une meilleure intégration des données est évidente. En fait, 99% des entreprises qui ont réussi leurs initiatives de BI se sont beaucoup plus concentrées sur l'intégration de données que leurs pairs. Obtenez l'étude maintenant pour :
- Découvrez les 3 principales priorités de transformation des données parmi les entreprises.
- Voir la source et la cible de données n°1 pour l'intégration de données et les pipelines.
- Découvrez 7 fonctions d'orchestration des données essentielles au succès de l'intégration des données.
Prêt à faire progresser les efforts d'intégration de données de votre entreprise ? Commencez par développer la bonne stratégie et en vous associant à des fournisseurs qui offrent les bonnes capacités pour créer et automatiser vos pipelines de données.
