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Customer Identity Trends 2025: AI meets customer identity

Customers are encountering AI agents more often, but expectations are high and trust is fragile. This chapter shows where customers prefer AI vs. humans, which trust signals (clear labeling, human oversight, and opt-outs) build confidence, and the identity controls that keep interactions safe without adding friction.

Read it to learn:

Where customers are comfortable with AI agents and when they prefer humans
The trust signals that matter: Clear labeling, human oversight, and opt-outs
How willingness to share data varies by context and user segment
The identity controls that reduce risk: Agent authentication, secure token handling, asynchronous authorization, and fine-grained access for RAG

The Referral Myth Debunked

Buyapowa's groundbreaking research report “The Referral Myth Debunked” unveils the true value of referral marketing. With expert insights led by industry pioneers, this study reveals how referral programs drive incremental business without cannibalizing sales, proving they’re essential for sustainable growth.

Unlock exclusive data to understand what makes referral programs effective, covering best practices on program design, value analysis, and ROI assessment across industries. Gain insights on avoiding common pitfalls and maximizing business impact from referral strategies tailored for sectors from retail to telecommunications.

Take advantage of these fresh perspectives to fine-tune your approach to customer acquisition, loyalty, and advocacy. This report is a must-read for marketers ready to leverage referral marketing’s full potential to fuel brand growth.

Enjoy the report, and let’s debunk referral myths together.

Referral Codebreakers: Unlock the Science of Referrals

Our report provides a deep dive into the mechanisms that drive successful referral marketing. Our extensive research study sheds light on the strategies and practices that lead to real-world success, offering you unparalleled insights into crafting compelling referral experiences including:

What percentage of your customers expect a referral program?
How frequently should you be marketing your referral program and through which channels?
Which channels are most favored by different demographic groups, by industry, generation, and country?

Your thoughts and feedback would be highly valuable. If you have any questions or wish to discuss how these insights can be applied to your strategies, please don't hesitate to reach out.

Reward Revolution: Our Data-Driven Catalog Revealed

Every generation responds to rewards in different ways so, in addition to exploring trends around the world, we've also examined the difference between Boomers, Gen Z and everyone in between. So, next time you're piecing together the perfect reward proposition, you won't get caught out.

Our detailed research answers questions such as:

Which rewards are most likely to engage your customers?
Which gift cards would people most like to receive?
How many reward choices do customers expect?
What value of reward is most likely to get results?

These insights are pivotal for anyone looking to enhance their marketing strategies with effective rewards. If you're interested in learning more or discussing potential collaborations, please feel free to reach out.

The Global EHS Readiness Index (GERI) Report 2024

In a global survey, HSI and Focus Network gathered insights from over 1,000 EHS decision-makers across industries to assess organisational readiness and provide practical guidance for improving EHS outcomes. This comprehensive report explores key initiatives, common challenges, and evolving technology trends—offering a valuable resource to inform future EHS strategies.

Key Highlights:

EHS Maturity Assessment to help assess where your organisation stands in terms of EHS readiness.
Best Practices for enhancing safety, compliance, and overall EHS performance.
Insights for EHS Leaders to aid in identifying gaps in EHS activities and optimise EHS outcomes.

(Note: The term “EHS” in this report refers broadly to environmental, health, and safety practices, and includes related acronyms such as HSE, WHS, OHS, EHSQ, and others)

By clicking/downloading the resource, you agree to provide your business contact details. We may share your information with HSI Donesafe

How to Start an AI Initiative—And Scale it with Success

Starting your next transformation project? Before you invest in AI, make sure your foundation is ready. In this new IDC Spotlight Report, discover how manufacturers are building the infrastructure, governance, and integration needed to scale AI initiatives successfully. Learn how to break free from pilot projects, overcome data silos, and drive productivity across every part of your operation.

You’ll learn how to:

Build a digital foundation that supports scalable, data-driven AI initiatives
Transform early AI experiments into measurable business impact

If you’re planning your first AI project—or ready to take the next step—this report offers a clear roadmap to move from concept to competitive advantage.

Customer Identity Trends 2025: AI meets customer identity

Customers are encountering AI agents more often, but expectations are high and trust is fragile. This chapter shows where customers prefer AI vs. humans, which trust signals (clear labeling, human oversight, and opt-outs) build confidence, and the identity controls that keep interactions safe without adding friction.

Read it to learn:

Where customers are comfortable with AI agents and when they prefer humans
The trust signals that matter: Clear labeling, human oversight, and opt-outs
How willingness to share data varies by context and user segment
The identity controls that reduce risk: Agent authentication, secure token handling, asynchronous authorization, and fine-grained access for RAG

20 ROI-Driven LMS Statistics that Prove the Value of Training

For many years, corporate training was seen as a necessary expense. Today, that perception has changed. Organizations across industries now recognize training as one of the most reliable investments they can make. The ROI is not only quantifiable but often substantial, covering everything from reduced compliance fines to increased productivity.

What you'll discover in this report:

The ROI of Training: For every $1 invested in eLearning, businesses see an average return of $30 in productivity gains.
Cost Savings Through Automation: Automating compliance training through an LMS can save 40-60% of audit preparation time.
Employee Productivity: Employees who receive structured training are up to 25% more productive.
Reducing Turnover: Structured onboarding improves new hire retention by 82%, helping you avoid the high cost of replacement.

30 Compliance Training Statistics You Need to Know in 2025

Compliance training is now a core business priority, with organizations facing increasing regulatory scrutiny and penalties for non-compliance. To stay audit-ready and minimize risk, modern organizations are heavily investing in Learning Management Systems (LMS) for automation, certification tracking, and real-time reporting.

Inside this report, you’ll find data covering:

The Cost of Non-Compliance: The average cost of a violation is 2.7 times higher than maintaining compliance programs.
Certification Tracking: 70% of LMS buyers rank this as a top-3 feature requirement for staying audit-ready.
Workplace Safety Trends: 61% of companies now deliver compliance training via eLearning.
Employee Engagement: Learn why microlearning modules under 10 minutes long can increase course engagement by 50%.

Customer Identity Trends Report 2025: Securing Customer Trust in The Age of AI

Uncover how trust influences customer journeys, the threats poised to erode it, and where consumers stand on a new frontier for trust — AI agents.

Find out what consumers really think about AI agents
Discover which industries are seeing the most identity-based attacks
Read about the latest customer identity threats faced worldwide
Gain insights into consumer attitudes around identity and authentication

The State of Web Exposure 2025

In today's digital landscape, websites are more complex than ever, relying on dozens of third-party applications and trackers to maximize business potential. However, this growing reliance introduces critical vulnerabilities that are often invisible to standard security controls. The result? Your web threat exposure is likely much larger than you think.

Key Findings and Best Practices:

Industry Risk Levels: Industries like Government, Healthcare, and Finance have the lowest average risk exposure, while Entertainment and Retail face the highest risks.
Risk Factors: The excessive use of tracking tools is a major contributor to risk, accounting for 53% of all exposures in the Retail sector. Other significant factors include third-party apps accessing sensitive data without justification and running in payment iframes.
The Human Factor: Marketing and Digital teams are responsible for 50% of web exposure risks, followed by IT at 37%.
Best Practices for Mitigation: To reduce risk, you should minimize third-party reliance, avoid loading apps on sensitive pages, and continuously monitor your web exposure.

40 Employee Training Statistics That Reveal How People Really Learn

In 2025, the corporate training conversation is shifting away from what organizations want to teach and toward how employees want to learn. With the rise of remote work, generational shifts, and new technology, employees expect training that is flexible, relevant, and accessible.

This report dives into 40 statistics that reveal the reality of employee learning preferences and engagement. It illustrates what motivates employees to complete training, the formats they prefer, and why organizations that adapt to these needs see the biggest returns.

Key Takeaways from the Report

Employee Learning Preferences
The Power of Microlearning
Mobile Learning and Accessibility
Generational Differences
Measuring Effectiveness

Navigating the New Construction Normal

Exclusive Survey Research: The State of Project & Information Management in AECO

The AECO industry is at a crossroads, facing rising labor costs, workforce shortages, regulatory hurdles, and an explosion of project data. Yet, many firms still rely on outdated, fragmented processes that drain efficiency and profitability.

Newforma’s original research uncovers how top-performing firms are tackling these challenges with modern Project & Information Management solutions. Key insights include:

The cost of inefficiency—how outdated processes are quietly eroding profits.
Barriers to digital transformation—why some firms struggle with adoption while others thrive.
Data-backed advantages—how firms using modern Project & Information Management are delivering projects faster, with fewer errors, and greater profitability.

This research-driven report delivers exclusive data and actionable insights to help AECO firms stay competitive in 2025. Download now to gain a strategic edge in a rapidly evolving industry.

AI Unwrapped 2025 Impact Report

Shipping code is only half the battle.

Without robust observability (the comprehensive logs, metrics, and traces that reveal precisely how systems are behaving in real-time), even the most brilliant applications become opaque, unreliable black boxes at scale. As artificial intelligence moves from speculative promise to foundational technology, we’re seeing the same critical lesson emerge.

Gartner Report: Hype Cycle for Supply Chain Planning Technologies, 2025

Supply chain planning (SCP) technology leaders can use this Hype Cycle to help transform their SCP capabilities. It is a detailed report on the maturity and viability of various capabilities and underlying technologies that can transform the way planning decisions will be made now and in the future.

As per Gartner:

"Supply chain planning (SCP) finds itself at a strategic inflection point where a persistent VUCA environment meets an unprecedented surge in technology momentum, primarily driven by AI and related emerging technologies including agentic AI, GenAI, and cloud-native architectures and scaling capabilities.

This inflection point requires a focus on digital transformation to gain an edge. Technology leaders who effectively harness this opportunity will transform planning from a reactive chore into a proactive competitive advantage. These leaders will enable organizations to transition from a state of fragility to resilience and antifragility, where they can thrive and gain value relative to their competitors amid uncertainty."

In the 2025 Hype Cycle for Supply Chain Planning Technologies report, you’ll discover three top trends according to Gartner analysts including innovation outlooks, acceleration, and strategies. In addition, this report features a deep dive into each technology with maturity levels, definitions, importance, business impact, drivers, obstacles and user recommendations.

This is one report you can’t miss during your Supply Chain Transformation.