The only thing trickier than starting a business is scaling one. Once you've discovered the product-market fit, how difficult can it be for you to scale?

Marketing automation has been a buzzword for a while now. Everyone is talking about its benefits. It's not difficult to conceptualize that marketing automation creates efficiencies at scale, standardizes the customer journey, and ensures you make data-backed decisions.

In this blog, learn the basics of marketing automation, 4 use cases for streamlining your platforms, and how Keap can help.