Continuous listening has become a buzzword in HR circles over the past several years, but many people lack clarity about the meaning of the term. Broadly defined, continuous listening refers to gathering feedback from employees about the work experience continuously throughout the employee lifecycle.

More feedback is a good thing—if it provides the insights leaders need to make improvements in the employee experience—and, by extension, the organization’s success. The most important features of a continuous listening strategy are determining what to measure and why, which survey tools will best capture the data needed by the organization, and how often to measure. This guide will examine the key considerations for designing a continuous listening strategy appropriate for your organization.