It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. In this white paper, you will gain an in-depth understanding of:

• How the traditional marketing funnel and mobile marketing funnels compare
• Each stage of the mobile marketing funnel and why they matter
• Tactics and technology to optimize discovery, conversion, engagement, and retention
• How major brands have improved their ROI using the strategies in this white paper