This paper highlights the many benefits that IBM Exceptional Digital Experience, together with IBM's Marketing Optimization solution, that organizations can harness to deliver a unique and personalized digital experience. IBM Exceptional Digital Experience and IBM Marketing Optimization solution can help organizations differentiate their digital brand; reach customers and prospects across nearly any channel; deliver tailored, relevant messages; and easily launch and schedule marketing campaigns. Real-time customer insights and analytics woven into these two solutions maximize ROI for digital channels and marketing investments.