This white paper will shed light on the importance of process-driven CRM projects that break down corporate silos and extend to all customer management processes. We’ll analyse the problems related to CRM processes and the pros and cons of the most common solutions adopted by companies. We’ll look into the organic CRM process strategy and how AI can support and even improve the way each task in the process is performed. We’ll also talk about process mining and its effectiveness in mapping processes. Finally, we’ll use case studies to illustrate the advantages of process logic and how it helps increase ROI.