Since smartphones launched in 2007, their number has surpassed the 1.5 billion mark — equivalent to nearly one-quarter of the world’s population. The convenience and control afforded by the smartphone and its cousin, the tablet, have changed what we expect and want in mobile: experiences driven by our individual context that delight us as employees and consumers. Forrester calls this the “mobile mind shift.” Successful applications build relationships with customers, while unsuccessful applications waste resources and turn customers away. It has never been more critical for companies to get it right the first time. Download this paper to learn about the key findings from Forrester's August 2014 mobile app study.