This might not have been the case ten years ago, but today, every company needs to have an internal communications department in place, regardless of its size, structure, or operating sector.

Analyzing the need for such a department while putting an emphasis on the importance of delivering effective employee communications, but also state the significance of implementing benchmarks for the measurement of the success of internal communications efforts is mandatory for all businesses. In comprehensively going through those aspects and the characteristics of employee communications, its main focus, major challenges, and how communications teams should operate, this white paper will present what those benchmarks are and how to set them in order to improve employee communications and achieve all company goals.