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How to Increase Your Average Order Value
In many commerce markets, acquiring new customers is difficult and expensive, it can often require a significant investment in demand generation marketing and advertising.
Increasing your AOV is one of the most effective and cost efficient ways to increase revenue and cash flow (a sign of any healthy business). Whereas increasing site traffic usually involves researching and executing complex marketing plans to attract new customers, increasing your AOV could be as simple as installing a plugin for your shopping cart.
Optimizing your site for higher AOV can also help you strengthen your business against unforeseen dips in traffic. You may get less traffic overall but see higher revenues due to increased AOV and more targeted marketing practices. Regardless of why your visitor numbers, your business will be in a better position with an optimized AOV.
So how can you get your customers to buy more items and spend more money with each purchase? This guide outlines five strategies you can enable with little or no extra investment.
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